World Vision is a global humanitarian organization dedicated to improving the lives of children, families, and communities in need around the world. Founded in 1950, the organization provides emergenc...
World Vision, a non-profit organization dedicated to improving the lives of children around the world, recently released a new television spot called 'Big Dreams.' The ad targets both potential donors and supporters of its mission, as well as the general public who may not be familiar with World Vision's work.
The spot, which runs for just under a minute, portrays a young girl who dreams of becoming a doctor one day. The camera follows as she runs through her African village, gazing at the world around her with a look of wonder and determination.
As the girl races through the village, the narrator emphasizes the obstacles she faces. We learn that she comes from a family of subsistence farmers and does not have access to clean water or proper healthcare. However, the girl's dreams are undaunted by these challenges. She dreams of one day being able to help her family, her community, and the world at large by becoming a doctor.
The ad then explains how World Vision works to make these dreams a reality. It shows footage of World Vision staff working with communities to improve access to education, healthcare, and clean water. Donors are encouraged to support World Vision's work and help make these dreams a reality for children around the world.
Overall, World Vision's TV spot 'Big Dreams' is a moving tribute to the resilience of children worldwide and the transformative power of organizations like World Vision. By emphasizing the importance of education and opportunity, World Vision is inspiring viewers to take action and support their work.
World Vision TV commercial - Big Dreams produced for World Vision was first shown on television on December 2, 2015.
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