What the BEHR Paint TV commercial - Weather Proofing is about.

Title: BEHR Paint TV Spot, 'Weather Proofing'

Intro:In the world of home improvement, BEHR Paint has been making a splash with their innovative and high-quality paint products. Their reputation for excellence is well-deserved, as they continue to push the boundaries of what paint can do. One of their most memorable and captivating television advertisements is the BEHR Paint TV spot titled 'Weather Proofing.' This spot not only showcases the durability of their paint but also serves as a testament to their creative marketing approach.

Synopsis:The BEHR Paint TV spot 'Weather Proofing' opens with a picturesque scene of a suburban house, nestled amidst a lush green garden. Dark clouds loom in the distance, giving a sense of an imminent storm. The camera zooms in on the front door of the house, which appears weather-worn and faded from the elements.

As the music swells, the door opens, revealing a person holding a can of BEHR Paint. With a determined expression, they start applying the paint to the door, both the transformation and energy palpable on-screen. The paint glides on smoothly, covering up the old, worn-out color. One can almost hear the revitalizing effect of the paint as the door slowly rejuvenates.

The advertisement then showcases a time-lapse of different climatic conditions affecting the newly-painted door. Rain pours down, wind howls, and the sun beats relentlessly, but the paint remains vibrant and unyielding. This sequence highlights the key message of the ad: that BEHR Paint is not just any paint, but a powerful shield against the harshest of weather conditions.

The commercial transitions to a series of fast-paced shots, emphasizing the diversity of the colors and finishes that BEHR Paint offers. From classic neutrals to bold, vibrant shades, the ad showcases the paint's versatility, encouraging viewers to let their imaginations run wild when it comes to transforming their spaces.

The TV spot concludes with the camera panning out, revealing the newly revamped house. With a fresh coat of BEHR Paint, the once-dull exterior now stands out proudly among the neighboring houses. The voiceover resonates, saying, "BEHR Paint: Weatherproof your home, unleash your creativity." This statement perfectly encapsulates the essence of the ad - that BEHR Paint empowers homeowners to protect and beautify their spaces simultaneously.

Conclusion:The BEHR Paint TV spot 'Weather Proofing' is a masterful piece of advertising that effectively showcases the brand's commitment to creating durable and resilient paint. With stunning visuals and a compelling narrative, the ad not only draws attention to the quality of BEHR Paint but also fosters a sense of motivation and inspiration in the viewer. By weatherproofing their homes, homeowners can confidently unleash their creativity and transform their living spaces into havens of beauty and protection, thanks to the innovative range of BEHR Paint products.

BEHR Paint TV commercial - Weather Proofing produced for BEHR Paint was first shown on television on April 14, 2013.