What the I Cant Believe Its Not Butter TV commercial - Cheat on Butter is about.

Title: Cheat on Butter with "I Can't Believe It's Not Butter!"

Introduction:The "Cheat on Butter" TV spot for "I Can't Believe It's Not Butter!" is a playful and clever advertisement that seeks to convince viewers to try this delicious and healthier alternative to traditional butter. With its catchy jingle and humorous scenarios, this commercial aims to capture attention and persuade even the most dedicated butter lovers to make a switch.

Scene 1: The KitchenThe TV spot opens in a bright and inviting kitchen, where a young woman, let's call her Lily, is preparing toast. As she reaches for a tub of traditional butter, the "I Can't Believe It's Not Butter!" tub catches her attention from the corner of her eye.

Scene 2: The JingleA catchy jingle begins to play in the background as the tub of "I Can't Believe It's Not Butter!" spins around, seemingly alive with enthusiasm. Lily's curiosity is piqued, and she can't help but give it a chance.

Scene 3: Taste TestLily spreads a generous amount of "I Can't Believe It's Not Butter!" on her toast, takes a bite, and her eyes widen in surprise. She looks towards the camera with excitement and disbelief, as if she had just stumbled upon a hidden treasure.

Scene 4: The SecretAs Lily takes another bite, a voiceover narrates, "With the same creamy taste as butter, but 40% fewer calories and 70% less saturated fat, 'I Can't Believe It's Not Butter!' can satisfy your cravings guilt-free." The camera zooms in on the tub, revealing the key benefits of the product.

Scene 5: Comical TwistWith Lily now fully convinced, the TV spot takes a comedic turn. The kitchen transforms into a fantasy world where a group of anthropomorphic butter sticks gather together, looking vulnerable and betrayed. One stick of butter sadly whispers to another, "She left us for 'I Can't Believe It's Not Butter!'"

Scene 6: Closing ShotThe TV spot concludes with Lily savoring her toast, enjoying every bite. A voiceover announces, "So why settle for butter when you can have all the taste without the compromise? 'I Can't Believe It's Not Butter!', love at first taste".

Conclusion:The "Cheat on Butter" TV spot for "I Can't Believe It's Not Butter!" successfully combines humor, catchy jingles, and a guilt-free message to convince viewers to switch to this healthier alternative. With its clever approach, the commercial aims to make the audience realize that they don't need to compromise on taste or health when it comes to spreading happiness on their morning toast.

I Cant Believe Its Not Butter TV commercial - Cheat on Butter produced for I Can't Believe Its Not Butter was first shown on television on September 13, 2012.