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2016 Lexus NX TV commercial - Striking Design
Lexus

Lexus is a Japanese luxury vehicle brand that is a division of the Toyota Motor Corporation. The company was founded in 1989 and has since become a worldwide leader in luxury vehicles, offering both h...

What the 2016 Lexus NX TV commercial - Striking Design is about.

2016 Lexus NX TV commercial - Striking Design

In 2016, Lexus introduced a captivating television spot titled 'Striking Design' to promote its innovative luxury SUV, the Lexus NX. This visually stunning commercial was crafted with the intention of highlighting the sleek lines, impeccable craftsmanship, and advanced features that make the NX stand out from the competition.

The TV spot opens with a dramatic black screen, accompanied by the sound of a rhythmic heartbeat. As the vibrant pulse starts to fade in, the captivating silhouette of the Lexus NX emerges, evoking a sense of anticipation and intrigue. The camera slowly pans around the vehicle, showcasing its bold and dynamic curves that effortlessly blend sportiness with elegance.

As the scene transitions, the commercial zooms in on the striking front grille, emphasizing its intricate mesh pattern and distinctive Lexus emblem at its center. The camera then moves gracefully to capture the NX's sleek LED headlights, which illuminate the road ahead with a powerful and focused beam, further emphasizing its cutting-edge design.

The commercial expertly highlights the NX's attention to detail, showcasing its stylish alloy wheels, an aerodynamic rear spoiler, and sleek lines that flow seamlessly from the front to the rear. The vehicle's premium craftsmanship is emphasized with shots of the luxurious interior, featuring plush leather seats, state-of-the-art technology, and a meticulously designed dashboard.

While visually captivating, the 'Striking Design' TV spot doesn't solely focus on aesthetics. It also highlights the NX's advanced safety features, such as blind-spot monitoring, lane departure warning, and adaptive cruise control. This way, Lexus intertwines beauty with practicality, providing customers with a well-rounded luxury driving experience.

The commercial concludes with a powerful tagline, "Experience the art of design," leaving viewers with a lasting impression of the Lexus NX's exquisite craftsmanship and undeniable allure. Ultimately, the 'Striking Design' TV spot successfully captures the essence of the 2016 Lexus NX and establishes it as a pinnacle of beauty, technology, and innovation in the world of luxury SUVs.

2016 Lexus NX TV commercial - Striking Design produced for Lexus was first shown on television on October 11, 2016.

Frequently Asked Questions about 2016 lexus nx tv spot, 'striking design'

The all-new NX marks the start of a new design direction for Lexus. In this interview, Tsuneo KANASUGI, lead exterior designer for NX, gives an insight into the creative process and what Lexus sought to achieve in the look of its mid-size luxury SUV, inside and out.

Cambridge, Ontario, Canada Toyota Motor Manufacturing Canada, Inc. (Cambridge, Ontario, Canada): Lexus NX, NX Hybrid, RX, & RX Hybrid. Toyota Motor Manufacturing Kentucky, Inc. (Georgetown, Kentucky, United States): Lexus ES.

Nimble Crossover Lexus NX. The Nimble Crossover is the point where a luxury mid-size saloon meets a capable off-road vehicle. Its smaller, more wieldy size makes it a perfect tool for both urban and country routes.

Toyota RAV4 Every 2022 NX comes standard with the Lexus Safety System+ 3.0 suite of active driver assistance features, including FCW, AEB with pedestrian detection, BSW, and RCTW. Lexus finally enters the luxury compact SUV market with the Toyota RAV4-based NX.

While these vehicles do have their similarities, seeing that they are both produced by Toyota, there are some key differences worth mentioning. After all, Lexus is Toyota's luxury division, so the NX is built to add on a few features you may not find in your average RAV4.

As you can see, the Lexus NX is only slightly longer, a little shorter, and about the same width as the RAV4. However, the cabin of the NX is roomier, particularly in the front. The Lexus NX comes equipped with many technology features found on the RAV4, plus a few that are exclusive to the NX.

While these vehicles do have their similarities, seeing that they are both produced by Toyota, there are some key differences worth mentioning. After all, Lexus is Toyota's luxury division, so the NX is built to add on a few features you may not find in your average RAV4.

The IS is built on a shortened version of the rear-wheel drive midsize platform introduced for the third generation Lexus GS, and also used on the Japanese-market Toyota Crown and Toyota Mark X. The chief engineer of the second generation IS was Suguya Fukusato, a rally driver.

As you can see, the Lexus NX is only slightly longer, a little shorter, and about the same width as the RAV4. However, the cabin of the NX is roomier, particularly in the front. The Lexus NX comes equipped with many technology features found on the RAV4, plus a few that are exclusive to the NX.

The current Lexus NX and the RAV4 are built on the same TNGA (Toyota New Global Architecture) platform, so it is no wonder they both share the same powertrain. Both the RAV4 Prime and the NX 450h+ are powered by a 2.5-liter inline four-cylinder engine combined with two permanent-magnet synchronous AC motor generators.

With a length of 167.7 inches and a width of 73.7 inches, the Lexus NX 350 is 19.3% larger than Q5.

The NX also includes advanced safety technologies standard. Overall, the NX 300 is a better option if you are looking for more comfort, luxury, and performance. However, if you're focused on utility, fuel-economy, and cost then you may prefer the Toyota RAV4.

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Agenices

Agenices of the 2016 Lexus NX TV Spot, 'Striking Design'

2016 Lexus NX TV commercial - Striking Design
Team One

Team One is a cutting-edge marketing and advertising agency that is known for its creative and innovative approach to marketing. The company was founded in 1987 and has since then carved out a reputat...

Products

Products Advertised

2016 Lexus CT
2016 Lexus ES
2016 Lexus GS
2016 Lexus IS
2016 Lexus NX
2016 Lexus RC
2016 Lexus RX
Lexus NX 200t
Lexus NX 200t F Sport
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