Lexus is a Japanese luxury vehicle brand that is a division of the Toyota Motor Corporation. The company was founded in 1989 and has since become a worldwide leader in luxury vehicles, offering both h...
In 2016, Lexus introduced a captivating television spot titled 'Striking Design' to promote its innovative luxury SUV, the Lexus NX. This visually stunning commercial was crafted with the intention of highlighting the sleek lines, impeccable craftsmanship, and advanced features that make the NX stand out from the competition.
The TV spot opens with a dramatic black screen, accompanied by the sound of a rhythmic heartbeat. As the vibrant pulse starts to fade in, the captivating silhouette of the Lexus NX emerges, evoking a sense of anticipation and intrigue. The camera slowly pans around the vehicle, showcasing its bold and dynamic curves that effortlessly blend sportiness with elegance.
As the scene transitions, the commercial zooms in on the striking front grille, emphasizing its intricate mesh pattern and distinctive Lexus emblem at its center. The camera then moves gracefully to capture the NX's sleek LED headlights, which illuminate the road ahead with a powerful and focused beam, further emphasizing its cutting-edge design.
The commercial expertly highlights the NX's attention to detail, showcasing its stylish alloy wheels, an aerodynamic rear spoiler, and sleek lines that flow seamlessly from the front to the rear. The vehicle's premium craftsmanship is emphasized with shots of the luxurious interior, featuring plush leather seats, state-of-the-art technology, and a meticulously designed dashboard.
While visually captivating, the 'Striking Design' TV spot doesn't solely focus on aesthetics. It also highlights the NX's advanced safety features, such as blind-spot monitoring, lane departure warning, and adaptive cruise control. This way, Lexus intertwines beauty with practicality, providing customers with a well-rounded luxury driving experience.
The commercial concludes with a powerful tagline, "Experience the art of design," leaving viewers with a lasting impression of the Lexus NX's exquisite craftsmanship and undeniable allure. Ultimately, the 'Striking Design' TV spot successfully captures the essence of the 2016 Lexus NX and establishes it as a pinnacle of beauty, technology, and innovation in the world of luxury SUVs.
2016 Lexus NX TV commercial - Striking Design produced for Lexus was first shown on television on October 11, 2016.
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