Corona Premier, a brand within the Constellation Brands portfolio, is a well-known Mexican beer that has gained popularity across the globe. As a subsidiary of Grupo Modelo, Corona Premier prides itse...
The Corona Premier TV Spot, 'Winning and Playing' features the popular song "Bust a Move" by Young MC. The ad showcases a group of friends playing a game of shuffleboard at a bar, encouraging consumers to enjoy the crisp, refreshing taste of the new Corona Premier while engaging in healthy competition and socializing with friends.
The commercial is shot in a light, carefree style, with the upbeat hip hop track "Bust a Move" playing in the background. The friends are shown joking, smiling, and teasing each other as they play shuffleboard, adding to the fun, party atmosphere. Throughout the spot, the narrative emphasizes the importance of having a good time and enjoying life's moments, while also staying active and healthy.
The slogan at the end of the ad encourages viewers to "win together" with Corona Premier – echoing the brand's emphasis on socializing and the importance of community. By positioning itself as a beer for people who want to live an active, healthy lifestyle while still enjoying the occasional drink with friends, Corona Premier has created a compelling brand image that resonates with consumers.
Overall, the Corona Premier TV Spot, 'Winning and Playing' is a clever and entertaining ad that captures the spirit of the brand and its target audience. By featuring an upbeat, iconic song and highlighting the camaraderie and fun of socializing with friends, Corona Premier's spot is sure to be a hit with beer drinkers across the country.
Corona Premier TV commercial - Winning and Playing produced for Corona Premier was first shown on television on June 17, 2021.
"Bust a Move" by Young MC
"Bust a Move" is a popular song by British-American rapper Young MC ), which was released in 1989 as part of his debut album, "Stone Cold Rhymin'". The song is built on a sample of "Found a Child" by the group Ballin' Jack ), and features catchy lyrics that encourage the listener to dance and have fun. The song was a commercial success, reaching #7 on the Billboard Hot 100 chart and winning a Grammy for Best Rap Performance.
Lyrics
The lyrics of "Bust a Move" are known for their fun and humorous tone, and encourage the listener to dance and let loose. The chorus features the famous line "You want it, you got it, you want it, baby you got it" which has become a popular catchphrase.
Cultural Impact
The song has become an iconic part of 1980s pop culture, and has been featured in numerous movies, TV shows, and commercials. It has been covered and sampled by many other artists, and has been recognized as one of the greatest rap songs of all time.
Young MC
Young MC, whose real name is Marvin Young, is a rapper and actor from England. In addition to "Bust a Move," he is also known for his work as a writer and producer for other artists, including Tone Loc and the Red Hot Chili Peppers. He has released several albums throughout his career and continues to perform and write music today.
We analyzed TV commercials placed on popular platforms and found the most relevant videos for you: