Meal kit business Blue Apron announced Friday it has agreed to sell itself to food and restaurant company Wonder Group, founded by entrepreneur Marc Lore, for $103 million. The deal, at $13 per share, represents a significant premium from Blue Apron's per-share price at Thursday's close of $5.49.

Blue Apron Inc. is an American ingredient-and-recipe meal kit company headquartered in New York City, operating its services exclusively in the United States.

The largest portion of customers are in the 25-34 age range followed by 35-44 Almost 30% of customers are cooking for children under 18 Our customers come from all over the U.S.

Named for the blue aprons worn in culinary schools, the company created novel recipes each week and delivered boxes of precisely measured ingredients with step-by-step directions to customers. The service appealed to home cooks looking for a convenient way to learn techniques and experiment with new flavors.

Blue Apron is a fresh ingredient and recipe delivery service that helps chefs of all levels cook incredible meals at home.

Blue Apron is a fresh ingredient and recipe delivery service that helps chefs of all levels cook incredible meals at home.

Aprons are used in restaurants for many purposes, but its main purpose is to protect you from getting spills and stains on your clothes. Aprons are also used for cleaning your hands, as you won't go wash your hands every time you've touched something. Aprons are also used by businesses for employee identification.

The principal use of Grandma's apron was to protect the dress underneath but it also served as a potholder for removing hot pans from the oven and was often used to dry a children's tears. The apron was also used for carrying eggs, chicks and sometimes half-hatched eggs to be finished in a warm oven.

Blue Apron Holdings Inc: Overview It provides fresh and seasonal ingredients. The company also sells wines to complement its recipes. It also operates Apron Market, an e-commerce marketplace that offers a collection of kitchen tools, wine bundles, wine bulks, pantry items, and cookbooks.

Blue Apron Holdings, Inc.

Blue Apron's success First, the founders leveraged a rare opportunity. Before Blue Apron started operations, there was no meal-kit service in the U.S. By entering this untapped niche, Blue Apron appealed to many customers by easing meal preparation and saving customers time in meal planning and ingredient shopping.

a garment covering part of the front of the body and tied at the waist, for protecting the wearer's clothing: a kitchen apron. Anglican Church. a similar garment extending to the knees, worn by bishops, deans, and archdeans.