Ram Trucks is a renowned American automobile manufacturer specializing in the production of high-quality trucks and commercial vehicles. Founded in 2010, Ram Trucks quickly established itself as a for...
Ram Trucks' TV spot titled 'Roots and Wings' is a powerful reminder of the importance of family and the value of hard work. The ad captures the spirit of the rural American way of life and showcases the Ram Trucks' commitment to producing reliable and tough vehicles.
The ad features country music superstar Miranda Lambert, who sings about the joys of the open road and the thrill of driving the Ram Truck. The video touches on the idea of roots and wings, meaning that it is essential to be grounded in our history and family traditions while also spreading our wings and flying towards new aspirations and goals.
The TV spot shows various scenes of people working hard and spending time with their families, such as a father and son working on a truck or a family having a picnic on their Ram Truck's tailgate. All of these scenes capture the essence of what Ram Trucks represents, a symbol of the American dream and the hardworking people that built this country.
The ad does an excellent job of tapping into the emotions associated with driving a Ram Truck. It showcases the freedom that comes from owning such a reliable vehicle, allowing the driver to explore new territories and take on new challenges fearlessly.
Overall, the 'Roots and Wings' TV spot is a heartwarming tribute to the American way of life and the traditions that make us who we are. It's a reminder of the importance of family, hard work, and a reliable and durable vehicle like the Ram Truck.
Ram Trucks TV commercial - Roots and Wings produced for Ram Trucks was first shown on television on January 21, 2015.
"Roots and Wings" by Miranda Lambert
"Roots and Wings" is a song by American country music singer-songwriter Miranda Lambert. It was written in 2015 by Miranda Lambert, Nicolle Galyon, and Natalie Hemby. The song was not included in any of her albums and was initially recorded for a Ram trucks commercial. The song was later released as a single in 2015.
The song talks about the importance of having a solid foundation, represented by "roots," while also having the freedom to pursue one's dreams, represented by "wings." The lyrics encourage listeners to stay true to themselves and their roots, while also taking risks and following their passions.
The song has a slow and melodic tempo, with Lambert's signature country vocals accompanied by acoustic guitar and piano. The song received positive reviews from critics, who praised its message and Lambert's vocal performance.
Overall, "Roots and Wings" is a heartfelt and inspiring song that encourages listeners to pursue their dreams while remaining grounded in their roots.
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