Corona Premier, a brand within the Constellation Brands portfolio, is a well-known Mexican beer that has gained popularity across the globe. As a subsidiary of Grupo Modelo, Corona Premier prides itse...
Corona Premier's TV spot 'Small Goals' is a heartwarming ad featuring multi-talented actress Zoe Saldana. The ad was released in 2019 and quickly went viral, warm-heartedly grabbing the attention of beer lovers all around the world. The upbeat, soulful soundtrack is provided by Durand Jones & The Indications.
The ad showcases the importance of setting small goals in life that eventually add up to bigger achievements. The commercial follows Zoe Saldana as she goes about her day, setting small goals for herself as she progresses through her routine. From getting out of bed to finishing a run, each small goal that Saldana achieves is celebrated with a cold Corona Premier.
The ad's format is simple but effective. We see Saldana's character navigating her day, setting achievable small goals to keep herself moving. Each scene is accentuated by the soulful rhythm of Durand Jones & The Indications' music, giving the ad a feel-good vibe.
Corona Premier's 'Small Goals' ad encourages viewers to celebrate small achievements and take pleasure in the simplicity of life. By featuring Zoe Saldana as the protagonist, the ad also highlights the brand's commitment to diversity and inclusiveness.
The ad's message resonates with viewers, urging them to slow down and reflect on the small victories they achieve every day. By offering a refreshing Corona Premier at each milestone, the ad reinforces the brand's image as a refreshing and trustworthy lager, perfect for celebrating life's little moments.
Overall, Corona Premier's 'Small Goals' TV spot is a feel-good ad that encourages viewers to celebrate life's simple pleasures and to take the time to appreciate the small goals they achieve every day. With Durand Jones & The Indications' soulful music and Zoe Saldana's charismatic performance, this ad is a true delight to watch.
Corona Premier TV commercial - Small Goals produced for Corona Premier was first shown on television on May 3, 2021.
Durand Jones & The Indications is an American contemporary R&B and soul group , and "Is It Any Wonder?" is one of their popular songs. The song was released in 2018 and is part of their self-titled debut album. The song is known for its groovy melody and soulful vocals. The lyrics are about the uncertainty of a relationship, with the singer questioning whether the other person feels the same way. The song has been performed live by the band on various occasions, including on KEXP and Paste Studios. The band's music has been praised for its throwback sound and ability to capture the essence of classic soul and R&B.
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