What the In Touch+ TV commercial - 45 Years is about.

In Touch+ is a company that offers advanced hearing aids to improve people's everyday lives. The In Touch+ TV spot, entitled '45 Years,' provides a heartwarming glimpse into the life of an elderly couple.

The commercial starts with an older couple sitting on a park bench, overlooking a beautiful lake. The husband makes an affectionate comment about his wife's hair, but she doesn't respond. He repeats himself, this time a bit louder, but still, his wife doesn't reply. It becomes clear that his wife can't hear him properly.

The ad cuts to a scene in their home, where the couple is watching a movie together, but the volume is turned up so loud that it becomes uncomfortable for the husband. The sound level is a clear sign of his wife's hearing difficulties.

The next scene shows the couple at a social event where the wife struggles to hear what her friends are saying, and she reluctantly engages in conversation. Her husband feels helpless as he can see the pain in her face.

The final scene shows the couple sitting on the same park bench. The husband gently adds a pair of In Touch+ hearing aids to his wife's ear, and she immediately hears the sound of birds chirping in the background, and expressions of surprise and joy flicker across her face. They both look at each other, acknowledging the significance of the moment, and the ad ends with the tagline: "Hearing Aids that Change Lives".

The In Touch+ TV spot, '45 Years' is a touching and emotional advertisement that demonstrates the impact of the company's hearing aids on people's lives. It's a reminder of the importance of healthy hearing and how it can contribute to our overall well-being and happiness.

In Touch+ TV commercial - 45 Years produced for In Touch Ministries was first shown on television on September 21, 2022.