What the Case-Mate TV Commercial is about.

Title: Case-Mate TV Commercial: The Uncommon Connection Featuring Common

Introduction:In the bustling world of technology and style, Case-Mate has carved a niche for itself with its unique and fashion-forward smartphone cases. With an aim to captivate viewers and showcase the essence of their brand, Case-Mate embarked on an innovative TV commercial featuring none other than the extraordinary artist and actor, Common. This collaboration of artistic vision and cutting-edge design culminated in an exceptional advertising campaign that encouraged consumers to embrace their individuality and express themselves through their mobile devices.

Body:

1. Embracing Individuality:The commercial opens with a deep, resonant voice urging viewers to break free from the ordinary and embrace their unique style. As the camera pans across a vibrant cityscape, showcasing individuals of varied backgrounds, it becomes evident that Case-Mate stands for more than just protecting smartphones- it signifies a way of life that celebrates individuality.

2. Common's Inspiring Presence:Amidst the diverse crowd, Common, a well-known artist known for his soulful music and thought-provoking lyrics, appears. Dressed impeccably in a sleek suit, he exudes confidence and charisma. Common serves as the connective thread throughout the commercial, weaving together the idea that smartphones have become an extension of ourselves, a canvas for self-expression.

3. Dynamic Visuals:As the music kicks in, the commercial transitions to vibrant, energetic visuals that transport viewers into an imaginative world where smartphones emerge as dazzling fashion accessories. Each scene is carefully curated to showcase a moment of self-expression—an individual snapping a stunning photograph, another streaming live street performances, and yet another customizing their phone cases. The visuals are rich in colors, patterns, and styles, reflecting the vast array of Case-Mate cases available to suit every taste and personality.

4. Encouraging Authenticity:The ad emphasizes the importance of embracing one's authentic self. Common's voiceover encourages viewers to "Make your case," inspiring them to dive into their individuality and celebrate what makes them unique. It's a powerful message that resonates with the audience, encouraging them to break free from conformity and embrace their personal style.

5. Showcasing Case-Mate Products:Throughout the commercial, Case-Mate's high-quality phone cases take center stage. From sleek minimalist designs to bold and artistic patterns, the different styles cater to various personalities and preferences. The camera zooms in on the exquisite details of each case, illustrating their durability, aesthetic appeal, and seamless integration with mobile devices. With Case-Mate, customers can protect their smartphones while showcasing their style.

Conclusion:

The Case-Mate TV commercial featuring Common is a captivating visual journey that intertwines the worlds of fashion, technology, and self-expression. Through the infectious energy and authenticity of Common's presence, the ad evokes a powerful emotional connection with viewers. By choosing Case-Mate, individuals can not only protect their smartphones but also express their unique personalities through stunning, fashion-forward mobile accessories. The commercial serves as a testament to the belief that smartphones are not just mere devices, but they are an extension of ourselves, and Case-Mate empowers individuals to embrace their individuality and make an uncommon connection.

Case-Mate TV Commercial produced for Case-Mate was first shown on television on January 1, 2013.