About CrestCrest is a well-known brand that offers a range of dental care products, including toothpaste, mouthwash, and teeth whitening solutions. The company was founded in 1955 and has since become...
In the Crest Gum Detoxify TV Spot titled 'Iceberg', the focus is on showcasing the effectiveness of the toothpaste in eliminating harmful bacteria that lead to gum disease. The commercial starts by showing a beautiful landscape of an iceberg floating in the ocean. However, as the camera moves closer to the iceberg, we see a dark, grimy underside that represents the harmful bacteria that exist below the surface of the gum line.
The voiceover explains that brushing alone is not enough to remove this harmful bacteria. This is where Crest Gum Detoxify comes in, as it penetrates the gums to eliminate the bacteria and protect the teeth from future damage. The commercial goes on to show a before-and-after comparison of a set of teeth, highlighting the visible difference in gum health after using Crest Gum Detoxify.
The message of the commercial is clear- our gums are just like an iceberg where there is more beneath the surface that we can't see. Crest Gum Detoxify is necessary to remove the bacteria that are hard to reach or hard to see and to protect our teeth from further gum damage. The dramatic imagery of the iceberg illustrates the point effectively and makes for a memorable and impactful advertisement.
Crest Gum Detoxify TV commercial - Iceberg produced for Crest was first shown on television on December 31, 2017.
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