He first became an Under Armour endorser for $4 million dollars in 2013 and two years later, received a nine-year extension and equity. His latest deal, which was announced just this Thursday (US time), makes him a lifetime endorser, meaning he will continue promoting the company even after retirement.

With the help of current and future basketball legends Stephen Curry, Kelsey Plum, Aliyah Boston, and Bryson Tucker, Under Armour is bringing back Protect This House. These game-changing athletes will represent a bold team mentality and show the world what it means to fight for your team.

Tom Brady wrote a letter to any future athlete who might get billed as “the next” version of himself, and he wasn't going to let just anyone narrate it. No, for this Under Armour commercial, Brady sought out one of the most iconic voices ever, legendary actor Morgan Freeman.

The November 2010 agreement with Under Armour gave him a stake in the company from the outset. The six-time Super Bowl champion has worn the brand's apparel, including its football cleats and gloves, made appearances at its stores, been featured in its advertising campaigns and created his own line.

Tottenham Hotspur In addition to Tottenham Hotspur, Under Armour's European athletic partners include Bundesliga side Hannover 96 and the Welsh Rugby Union.

the Brady brand He retired, unretired, divorced his supermodel wife Gisele Bündchen, and managed to bring his Tampa Bay Buccaneers to the playoffs one more time. But the one thing that didn't change is his dedication to the Brady brand, a men's apparel collection that launched with much fanfare last January.

In the campaign's hero film, basketball players – including Curry, Kelsey Plum, Aliyah Boston and Bryson Tucker – are galvanized by their rallying cry, unified by the common goal to be the greatest, together.

Its promotional mix consists of everything, be it personal selling at point of purchase touchpoints by the salesperson, large billboards outside Baltimore and famous city routes, TV advertisements, YouTube and online social media campaigns, magazine ads or sponsorships.

Brady's brand awareness on a big stage draws a callback to Michael Jordan famously covering up the Reebok logo during the gold medal ceremony in the 1992 Summer Olympics with an American flag, as Jordan was the face of Nike at the time and held his allegiance to the brand.

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Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour® is the originator of performance apparel and gear engineered to keep athletes cool, dry and light throughout the course of a game, practice or workout.

Under Armour, Inc. is an American sportswear company that manufactures footwear and apparel headquartered in Baltimore, Maryland, United States.