Adidas: History and OverviewAdidas AG is a German multinational corporation that designs and manufactures athletic shoes, apparel, and accessories. The company was founded in 1924 by Adolf Dassler and...
The Adidas Boost TV spot, 'BOOST Changes Everything' featuring Derrick Rose, is a high-energy commercial that showcases the innovative technology behind the Adidas Boost shoe line and how it can change the game for athletes. The ad starts with Rose walking through a city street while sporting a pair of Adidas Boost basketball shoes. As he bounces the ball, the camera zooms in on his shoes, highlighting the unique foam technology used in the sole of the shoe.
The commercial then shifts to a series of quick, action-packed scenes of athletes in various sports, including basketball, soccer, and running, all using Adidas Boost shoes in their respective fields. One scene shows a group of kids playing basketball with their Boost-clad feet flashing across the screen, while another features a runner dodging obstacles effortlessly with the help of the responsive cushioning of the Boost shoe.
Throughout the commercial, the tagline 'BOOST Changes Everything' is displayed, emphasizing the transformative power of the Adidas Boost line of shoes. The spot culminates with Derrick Rose surrounded by a group of young athletes who look up to him in awe, showcasing the aspirational value of the Adidas brand.
Overall, the Adidas Boost TV spot is an exciting and visually stunning commercial that showcases the unique features of the shoes and how they can make a difference in the lives of athletes across various sports. With its high-energy vibe and aspirational message, this Adidas Boost ad is sure to capture the attention of sports fans around the world.
adidas Boost TV commercial - BOOST Changes Everything Feat. Derrick Rose produced for adidas was first shown on television on August 3, 2014.
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