Overview of ViactivViactiv is a company that produces and sells nutritional supplements, primarily calcium and vitamin D supplements in the form of soft chews. The company was established in 2001, and...
Viactive TV Spot, 'Keep Bones Strong'
[Opening scene]
The TV screen flickers to life, revealing a vibrant, sunny morning scene. A young woman, full of energy and vitality, stands in the middle of a picturesque park surrounded by towering trees and a soft breeze rustling through the leaves. She wears a confident smile that radiates both strength and happiness.
[Narrator Voiceover]
Narrator: "Introducing Viactive, the revolutionary solution to keeping your bones strong and healthy."
[Visual Transition]
The camera zooms in on the woman's smiling face, highlighting her glowing complexion and sparkling eyes. As it zooms out, she stretches her arms wide, showcasing her strength and flexibility.
[Narrator Voiceover]
Narrator: "With its unique blend of essential vitamins and minerals, Viactive delivers the nutrients your bones need to stay strong and resilient."
[Visual Transition]
The scene fades to a close-up shot of a vibrant red-orange Viactive bottle, glistening under the sunlight. The camera then cuts to a series of fast-paced shots depicting different individuals living active lives — jogging, dancing, hiking, and even rock climbing. Each person has a Viactive bottle within reach, symbolizing their commitment to bone health.
[Narrator Voiceover]
Narrator: "Viactive is not just a supplement — it's a lifestyle choice. It empowers you to embrace life to the fullest, knowing that your bones are protected from the inside out."
[Visual Transition]
The camera transitions to a bustling grocery store, filled with rows upon rows of fresh fruits and vegetables. People of all ages are seen selecting nutritious food for their families, with Viactive displayed prominently on the shelves.
[Narrator Voiceover]
Narrator: "Viactive believes in holistic wellness. That's why we encourage you to combine our supplement with a balanced diet, exercise, and an active lifestyle."
[Visual Transition]
The scene shifts to a group of women engaging in a lively Zumba class, their laughter filling the air. One woman, with her Viactive bottle in hand, confidently leads the group, showcasing the newfound strength in her bones.
[Narrator Voiceover]
Narrator: "Don't let weak bones hold you back. Join the Viactive movement and embrace a life full of vitality."
[Closing scene]
The TV screen fades to black, leaving behind the Vactivve logo with its tagline "Keep Bones Strong". Soft background music plays, leaving viewers with an uplifting sense of possibility and motivation.
[Voiceover]
Voice
Viactive TV commercial - Keep Bones Strong produced for Viactiv was first shown on television on August 12, 2013.
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