What the Viactive TV commercial - Tap Dancer is about.

Viactive is a well-known brand of calcium, vitamin D and K supplements specially formulated for women over the age of 50. The brand has released a new TV commercial spot featuring a talented tap dancer showcasing her moves, making the product appealing to women who prioritize an active lifestyle.

The Viactive TV Spot, 'Tap Dancer' starts with a woman in her 50s walking into an old-school theater. As she starts singing and tapping in her vibrant red dress, we notice that her ankle gives out, and we hear her wince in pain. However, she doesn't give up and instead reaches for the Viactive supplement sitting on the table in the dressing room. After taking the supplement, she walks back to the stage and continues to tap dance with ease and grace. The video emphasizes how Viactive helps women keep their bones healthy and strong, allowing them to stay active and pursue their passion, irrespective of their age.

The spot brilliantly highlights the product's usefulness to an older female audience by showcasing a physically demanding activity while highlighting the positive impact Viactive can have on their lives. Watching the woman's performance, we can see how Viactive has helped her do what she loves without worry about risking her health. The message is clear - with Viactive, women don't have to let age stops them from living life to the fullest.

Overall, the Viactive TV Spot, 'Tap Dancer' is an inspiring and motivational commercial that encourages women to stay active and pursue their passions while promoting a product that can help them do it. It reminds us that age is just a number, and we can still do the things we love as long as we have the right support, and Viactive is that support.

Viactive TV commercial - Tap Dancer produced for Viactiv was first shown on television on August 12, 2013.