What the BOTOX Cosmetic TV commercial - How Do You See Yourself: Bailey is about.

BOTOX Cosmetic TV Spot, 'How Do You See Yourself: Bailey' is an advertisement that promotes the use of BOTOX as a tool for enhancing one's appearance and confidence. The ad features Bailey, a woman who is struggling with the signs of aging, such as wrinkles and fine lines on her forehead and around her eyes. She is shown looking in the mirror, and she sees a reflection that doesn't align with how she feels on the inside. She feels youthful, but her appearance doesn't reflect that.

The ad then shows her undergoing a BOTOX treatment, which is an injection that can smooth out wrinkles and fine lines. Bailey receives the injection with a smile on her face, and the ad shows the results afterward. Her forehead is smoother, and the lines around her eyes are less visible. She is shown looking into the same mirror, and her reflection now matches how she feels on the inside. She feels confident and self-assured, and the ad implies that BOTOX is responsible for this transformation.

The overall message of the TV spot is that BOTOX can help individuals regain their confidence by improving their appearance. It encourages viewers to take control of their aging process by seeking out treatments like BOTOX. The imagery and language used are aimed at women who are experiencing signs of aging, as they are the primary target demographic for this type of procedure.

However, it's worth noting that some viewers may find the ad controversial, as it emphasizes the idea that a person's appearance should reflect how they feel on the inside. Additionally, the ad could be interpreted as perpetuating the myth that women need to look young to feel confident and successful. Nonetheless, the TV spot successfully markets BOTOX as a quick and safe solution for those who are distressed with the changes that come with aging.

BOTOX Cosmetic TV commercial - How Do You See Yourself: Bailey produced for BOTOX Cosmetic was first shown on television on July 21, 2021.