Overview of MedicaspMedicasp is a brand that offers a variety of scalp care products, mainly shampoos, designed to treat dandruff and other scalp conditions such as psoriasis, seborrheic dermatitis, a...
Medicasp TV Spot 'Síntomas' is an advertisement for Medicasp – a medicated shampoo that combats dandruff. The ad begins with a man scratching his head in distress, a common symptom of dandruff. The camera zooms in to show flakes of dandruff on his shoulder, emphasizing the prevalence of the condition.
The ad then proceeds to list other symptoms of dandruff such as irritation and itchiness. A woman is shown scratching her scalp in frustration while another man is seen rubbing his head vigorously. These visuals reinforce the message that dandruff is a problem that affects many people.
The viewer is then introduced to Medicasp, the solution to all dandruff-related issues. The ad highlights the active ingredients in the shampoo which work to eliminate the root cause of dandruff. The product is shown being used by a variety of characters, including a young girl and a man in a suit, further emphasizing its universal appeal.
The TV spot ends with the tagline "Elimina los síntomas del estrés...y la caspa" ("Eliminate the symptoms of stress...and dandruff") and encourages viewers to try Medicasp for themselves. The overall message of the ad is clear - Medicasp is the ultimate solution to the discomfort and embarrassment of dandruff.
Medicasp TV commercial - Síntomas produced for Medicasp was first shown on television on February 21, 2017.
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