Proactiv, formerly known as The Proactiv Company and now part of Alchemee LLC , is a skincare company that specializes in creating science-based solutions for better skin. The company offers a portfol...
Title: Proactiv Advanced Dark Spot Correcting Serum TV Spot - 'Marcas'
Synopsis:In the Proactiv Advanced Dark Spot Correcting Serum TV spot, titled 'Marcas,' viewers are introduced to a revolutionary skincare product that promises to eliminate dark spots and blemishes. The commercial showcases the powerful effects of Proactiv's serum through a compelling story that follows a diverse group of individuals struggling with their own skincare concerns. With the help of Proactiv's Advanced Dark Spot Correcting Serum, these individuals regain their confidence and achieve radiant, flawless skin.
Scene 1: Opening ShotsThe commercial opens with a series of close-up shots of people's faces, each marked by various types of skin blemishes, including dark spots, acne scars, and hyperpigmentation. The emotional impact of these visuals emphasizes the struggles individuals face with their skin concerns.
Scene 2: Introducing ProactivAs soft, soothing background music plays, the camera zooms in on a sleek, elegant bottle of Proactiv Advanced Dark Spot Correcting Serum. The voiceover introduces the product, highlighting its advanced formulation and clinically proven ingredients. The camera pans out to reveal a beautiful, blemish-free face, a testament to the serum's effectiveness.
Scene 3: The Stories UnfoldThe commercial delves into the personal stories of several individuals dealing with different skin issues. Each story showcases their journey towards finding a solution. A voiceover narrates their experiences, emphasizing their desire to regain their self-confidence.
1. Anna's Story: Anna, a young woman who has struggled with stubborn dark spots since her teenage years, talks about the impact it has had on her self-esteem. She is shown applying the Proactiv serum to her skin, and over time, her dark spots visibly fade, leading to an improved complexion.
2. Carlos' Story: Carlos, a middle-aged man with prominent acne scars, shares his journey of feeling self-conscious. Using Proactiv's Advanced Dark Spot Correcting Serum, his scars begin to diminish, revealing smoother, healthier-looking skin.
3. Maria's Story: Maria, a woman in her 40s, talks about her battle with hyperpigmentation caused by sun damage. As she applies the serum, her skin gradually becomes more even-toned, and her dark spots noticeably lighten, giving her a renewed sense of confidence.
Scene 4: Transformations and TestimonialsThe commercial showcases before and after shots of each individual, illustrating the remarkable transformation of their skin after using Proactiv's Advanced Dark Spot Correcting Serum
Proactiv Advanced Dark Commercial Correcting Serum TV commercial - Marcas produced for Proactiv was first shown on television on October 14, 2015.
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Icon Media Direct is a full-service media agency that specializes in direct response advertising. Founded in 2000, the agency has grown to become one of the most trusted and respected names in the ind...