What the Coke Zero TV commercial - Civilization is about.

Title: "Civilization Reimagined: Coca-Cola's Coke Zero TV Spot"

Introduction:In a groundbreaking collaboration, Coca-Cola has released a revolutionary TV spot for Coke Zero, titled "Civilization." This visually stunning advertisement features the talented comedic actor H. Jon Benjamin, known for his distinctive voice and comedic timing. The spot takes viewers on a mesmerizing journey through time and space, challenging traditional notions of civilization and sparking conversations about the future.

Plot Summary:The commercial begins with a captivating shot of an ancient, bustling city, reminiscent of Mesopotamia. The camera slowly pans across a marketplace, where H. Jon Benjamin, portraying a merchant, is casually sipping a can of Coke Zero. As he takes a sip, the screen transitions to a futuristic cityscape, with towering holographic displays and advanced technology.

As the scene changes, Benjamin's character effortlessly traverses through different time periods, showcasing how civilizations have evolved over centuries. The commercial cleverly juxtaposes ancient Rome with 21st-century metropolises, offering a glimpse into the past and present simultaneously.

Throughout his time-traveling adventure, Benjamin's character humorously interacts with historical figures and modern-day citizens, all while enjoying his Coke Zero. Whether engaging in a witty exchange with Julius Caesar or sharing a laugh with a group of teenagers, his laid-back demeanor and dry humor serve as a humorous contrast to the rapidly changing world around him.

The commercial reaches its climax as Benjamin's character, now in a utopian future, stands atop a breathtaking vista. He raises his can of Coke Zero and, with a mischievous grin, toasts to the extraordinary progress humanity has made. The narration invites viewers to contemplate the future and consider the role of Coca-Cola and Coke Zero in bringing people together, regardless of where they come from or what era they belong to.

Impact and Message:"Civilization" aims to inspire viewers to embrace progress, celebrate diversity, and recognize shared connections that transcend time and space. By featuring H. Jon Benjamin and incorporating his signature humor, Coke Zero successfully delivers a thought-provoking message with a touch of levity.

The TV spot's innovative approach challenges societal norms and encourages viewers to reflect on the interconnectedness of humanity. Furthermore, it reminds consumers that even in a world undergoing rapid change, Coca-Cola continues to be a catalyst for moments of joy and camaraderie.

Conclusion:Coca-Cola's Coke Zero TV spot "Civilization" redefines traditional advertising through its imaginative exploration of time and civilization. With H. Jon Benjamin's comedic talent and the striking visuals, the commercial captivates viewers and invites them to reimagine what it means to be part of an ever-evolving world. "Civilization" represents the epitome of innovation, bridging the gap between the past, present, and future, all while highlighting the enduring qualities that unite us all - like the simple pleasure of enjoying a Coke Zero.

Coke Zero TV commercial - Civilization produced for Coca-Cola was first shown on television on September 2, 2013.