What the Levis TV commercial - The Thread is about.

Levi's TV Spot 'The Thread' is a powerful and emotive advertisement that tells the story of the iconic brand's long and enduring history, while also celebrating the diverse and dynamic people who wear Levi's today.

The ad opens with a black and white image of a sewing machine, underlining the heritage and craftsmanship of the brand, before moving on to a series of striking visuals that showcase people from all walks of life, all wearing Levi's jeans.

As the camera pans across the screen, we see a range of individuals - young families, musicians, skateboarders, and more - all united by their love of Levi's and the way their jeans make them feel. The ad then cuts to a series of images that contrast the brand's past with its present, showcasing the timeless appeal of Levi's jeans over generations.

The soundtrack, Johnny Cash's classic "I've Been Everywhere," adds to the emotional impact of the ad, resonating with viewers on a deep and visceral level. It's a powerful reimagination of the classic country song, signaling that just as this music has been around and evolved through many generations, so has the Levi's brand.

Throughout the ad, the message is clear: Levi's isn't just a brand of jeans, it's a cultural touchstone that unites people of all ages, races, genders, and backgrounds. The fact that the brand has remained relevant for so long is a testament to its staying power and the way it continues to evolve to meet the changing needs and values of its customers.

Overall, 'The Thread' is a stunning and moving tribute to the legacy of Levi's, and a celebration of the spirit of individuality that is embodied in the brand.

Levis TV commercial - The Thread produced for Levi's was first shown on television on September 10, 2012.