PepsiCo, Inc., commonly known as Pepsi, is a multinational food and beverage corporation headquartered in Purchase, New York. Founded in 1898 by Caleb Bradham, Pepsi has since become one of the world'...
In this TV spot for Pepsi called 'Ice the Kicker', we see Carolina Panthers Head Coach Ron Rivera and wide receiver Devin Funchess in a tense and exciting football scenario. The ad begins with the team down by two points with just seconds remaining on the clock, as Funchess nervously prepares to kick the game-winning field goal.
The opposing team, however, calls a timeout in an attempt to 'ice the kicker' - a strategy meant to distract and unnerve the opposing player before a crucial kick. But in this case, Coach Rivera has a secret weapon up his sleeve in the form of a refreshing can of Pepsi.
As Funchess waits for the opposing team to break their huddle, Rivera approaches him with a can of Pepsi and gives him a wink, letting him know he's got his back. Funchess takes a sip and instead of feeling nervous, he exudes confidence and calmness, which ultimately helps him nail the field goal and secure the win for his team.
This commercial is a fun and engaging example of the way Pepsi can help us when we need a little extra something to get us through a tough situation. Whether it's a big game or a challenging work project, Pepsi gives us that surge of energy and confidence we need to come out on top.
Pepsi TV commercial - Ice the Kicker produced for Pepsi was first shown on television on October 4, 2018.
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Goodby, Silverstein & Partners is a San Francisco-based creative advertising agency that has been in the business for over 38 years. The company is renowned for creating some of the most memorable and...