What the IKEA TV commercial - Planet Sleep is about.
The IKEA TV Spot 'Planet Sleep' takes us on a journey through dreamlike landscapes and whimsical settings, showcasing the brand's commitment to a good night's sleep. The ad begins with a young girl sleeping soundly in her bed, surrounded by what appears to be a lush forest landscape. As she dreams, her bed begins to float through the air, passing by other sleeping individuals in unusual locations.
We see a man snoozing peacefully on a park bench, a woman sleeping on a giant floating lily pad, and even an astronaut catching some Z's on the moon. The ad seems to suggest that no matter where you are, with IKEA's sleep products, you can dream big and sleep soundly.
As the girl's bed continues to travel, we see other people waking up refreshed and rejuvenated in IKEA beds and bedrooms. The ad culminates in a final shot of a serene and peaceful Earth, suggesting that a good night's sleep is not only beneficial to individuals, but it has the power to positively impact the world around us.
In conclusion, the IKEA TV Spot 'Planet Sleep' is a beautifully crafted ad that combines a creative and dreamlike narrative with a strong message about the importance of quality sleep. The ad is visually stunning and effectively conveys the brand's commitment to providing comfortable and supportive sleep products to consumers.
IKEA TV commercial - Planet Sleep produced for
IKEA
was first shown on television on July 28, 2019.
Frequently Asked Questions about ikea tv spot, 'planet sleep'
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troll
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' Which of course exactly chimes with the retailer's tagline, 'The wonderful everyday'.
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I stands for Ingvar, the first name of the IKEA founder. K is for Kamprad, his last name. E is for Elmtaryd, the name of the farm where Ingvar grew up, and A is for Agunnaryd, the name of the parish in Småland, Ingvar's home village. Elmtaryd farm is where Ingvar Kamprad grew up and started the IKEA business.
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