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IKEA TV commercial - Planet Sleep
IKEA

Title: IKEA: Revolutionizing Home Furnishing Introduction:IKEA is a global furniture and home goods company known for its unique approach to design, affordability, and sustainable practices. With its...

What the IKEA TV commercial - Planet Sleep is about.

IKEA TV commercial - Planet Sleep

The IKEA TV Spot 'Planet Sleep' takes us on a journey through dreamlike landscapes and whimsical settings, showcasing the brand's commitment to a good night's sleep. The ad begins with a young girl sleeping soundly in her bed, surrounded by what appears to be a lush forest landscape. As she dreams, her bed begins to float through the air, passing by other sleeping individuals in unusual locations.

We see a man snoozing peacefully on a park bench, a woman sleeping on a giant floating lily pad, and even an astronaut catching some Z's on the moon. The ad seems to suggest that no matter where you are, with IKEA's sleep products, you can dream big and sleep soundly.

As the girl's bed continues to travel, we see other people waking up refreshed and rejuvenated in IKEA beds and bedrooms. The ad culminates in a final shot of a serene and peaceful Earth, suggesting that a good night's sleep is not only beneficial to individuals, but it has the power to positively impact the world around us.

In conclusion, the IKEA TV Spot 'Planet Sleep' is a beautifully crafted ad that combines a creative and dreamlike narrative with a strong message about the importance of quality sleep. The ad is visually stunning and effectively conveys the brand's commitment to providing comfortable and supportive sleep products to consumers.

IKEA TV commercial - Planet Sleep produced for IKEA was first shown on television on July 28, 2019.

Frequently Asked Questions about ikea tv spot, 'planet sleep'

Ikea is tapping into the highs of saving money in its latest ad campaign. "Show off your savvy" by Mother London takes the form of an MTV Cribs-style show, whereby a confident man (actor Shaq Taylor) takes the viewer on a tour of his home.

Ever since Ingvar Kamprad's first black and white ads for IKEA, the company has had the ability to attract shoppers and talk about its vision, to contribute to a better everyday life for the many people.

troll Directed by Australian Nick Ball, with a troll created by Czech puppet maker Martin Peck and given life through animatronics and CGI, "The Troll" offers an engaging brand fairy tale in keeping with past Ikea Canada efforts.

Venida Evans began appearing in a series of IKEA advertisements beginning in 2008 as an invisible, older woman known simply as "The Muse." The commercials were created by Deutsch New York, the ad agency which is responsible for IKEA's advertisements in the United States.

' Which of course exactly chimes with the retailer's tagline, 'The wonderful everyday'.

It featured a series of television and online commercials that showcased the brand's range of products in everyday settings. The ads were simple yet relatable, and they resonated with customers because they showed how IKEA's products could enhance the quality of their lives.

'Assemble Together,' the IKEA Canada holiday television spot, depicts a Canadian family of South Asian heritage assembling together for the Holidays, with IKEA's home furnishing solutions coming together with them to facilitate the festivities.

Ikea's new campaign reimagines MTV Cribs for the cost of living crisis. Driven by the philosophy 'to create a better everyday life for the many people', Ikea has long been known for its brilliantly simple designs and affordable pricing.

Some of Ikea's strongest advertising in recent years has focused on the importance of home as a sanctuary and a family place "where life happens." Now the retailer is making another point: an inspiring home environment can help unlock your potential and shape who you become.

“To create a better everyday life for the many people.” This vision goes beyond home furnishing. We want to have a positive impact on the world – from the communities where we source our raw materials to the way our products help our customers live a more sustainable life at home.

I stands for Ingvar, the first name of the IKEA founder. K is for Kamprad, his last name. E is for Elmtaryd, the name of the farm where Ingvar grew up, and A is for Agunnaryd, the name of the parish in Småland, Ingvar's home village. Elmtaryd farm is where Ingvar Kamprad grew up and started the IKEA business.

In summary, the IKEA Effect shows consumers are not completely rational creatures when it comes to paying more for what they've built. The experience of building something can have a benefit that is worth more than the cost, so marketing content that maintains the feeling of this experience works well.

Videos

Watch IKEA TV Commercial, 'Planet Sleep'

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Actors

Actors who starred in IKEA TV Spot, 'Planet Sleep'

Danny Deferrari photo
Ravi A Cabot-Conyers photo
Agenices

Agenices of the IKEA TV Spot, 'Planet Sleep'

IKEA TV commercial - Planet Sleep
McCann Worldgroup

McCann Worldgroup is a global advertising and marketing communications company headquartered in New York City. The company was founded in 1930 by Marion Harper Jr. and has since grown to become one of...

IKEA TV commercial - Planet Sleep
Wavemaker

Wavemaker is a global advertising company that specializes in helping businesses connect with their target audiences through innovative marketing strategies. The company was formed as a merger between...

Products

Products Advertised

IKEA ÄNGSLILJA Fullqueen Duvet Cover Set
IKEA Haugesund Queen Spring Mattress
IKEA KLUBBSPORRE Ergonomic Gel Pillow
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