Today, some KitchenAid products are manufactured in Ohio, South Carolina, Iowa, Mississippi, Indiana, Arkansas, Ontario, and Quebec while others are manufactured in China, and its appliances are distributed throughout North America. All KitchenAid stand mixers are assembled in its factory in Greenville, Ohio.

KitchenAid's mission statement is "To get the best insight and suggestions from the professional world to create iconic products that enable passionate gourmets to express their creativity."

As the story goes, Hobart Manufacturing Company was testing a new product for home use in 1918.

KitchenAid Stand Mixer TV Spot, 'Stand Out' Song by Biig Piig.

That's why KitchenAid is regarded as top of its class in customer satisfaction in multiple appliance categories as well as a Red Dot award recipient for its forward designs. On the other hand, GE is considered a value brand that manufactures major appliances for both the kitchen and the laundry.

A: KitchenAid is known as Whirlpool's affordable luxury line. Products from the KitchenAid line are priced more affordably compared to Cafe and JennAir.

KitchenAid, Inc. provides home kitchen appliances. The Company offers stand mixers, dishwashers, cooking appliances, refrigeration, ventilation, outdoor kitchen, kitchen clean-up, coffee makers, culinary essentials, water filters, cleaners, ice makers, microwaves, and accessories.

A Mission Statement is a definition of the company's business, who it serves, what it does, its objectives, and its approach to reaching those objectives. A Vision Statement is a description of the desired future state of the company.

Since the beginning, KitchenAid has designed kitchen appliances with the maker in mind – all crafted to open a door to new possibilities and help you to get the most out of making. Delivering performance, style and innovation, they take your creations up a level.

A lot of other small electrics brands make a fine mixer that does the same thing for less money. The KitchenAid is more than a mixer, though; it's a cooking and prep machine. The mixers are also impeccably made to last decades. They're manufactured in Ohio, and have been for nearly 100 years.

Whole Foods Market TV Spot, 'Be Healthy, Happy and Whole: Dancing' Song by The Du-Ettes.

Empire of the Sun San Pellegrino TV Spot, 'Enhance Your Moments' Song by Empire of the Sun.