As the official beer of NASCAR, Busch Light has a longstanding commitment to the sport that dates back to 1979.

Anheuser-Busch, a primary sponsor on Stewart-Haas Racing's No. 4 Chevrolet driven by Kevin Harvick, will switch out its Budweiser brand with Busch. Busch was the brand long associated with NASCAR, beginning in 1982 when it began sponsoring what is now the Xfinity Series.

The brand has sponsored the No. 4 car of Harvick since 2016. “We've activated many different types of programs with our sponsorship through the years, and we're thrilled to team up with Trackhouse Racing and Ross Chastain,” said Krystyn Stowe, the head of marketing for the Busch brand at Anheuser-Busch.

Ross Chastain Busch Light is moving from Kevin Harvick to Ross Chastain. The beer brand announced Tuesday that it would sponsor Chastain in 2024 following Harvick's retirement at the end of 2023.

The Official Beer of NASCAR Reveals That Trackhouse Driver Joins the Crew. New York, NY – July 11, 2023 – Busch Light announced today that the brand has signed a multi-year agreement as primary sponsor with Trackhouse Racing and NASCAR Cup Series driver, Ross Chastain.

Coca‑Cola has been involved with stock car racing for more than 50 years and has been the official sparkling beverage of NASCAR since 1998. Our long-term partnership with NASCAR runs through the 2023 season.

$75 million On November 18, days before the FIFA World Cup Qatar 2022 was due to start, Anheuser-Busch InBev (the owner of Budweiser, a World Cup sponsor since 1985) was dealt an unexpected yellow card: FIFA issued a statement that appeared to renege on certain terms of their $75 million (£63 million) commercial sponsorship ...

Anheuser-Busch has sponsored Kevin Harvick since 2011, originally with Budweiser and then switching to Busch Light after the 2015 season. The NASCAR veteran is set to retire from competition at the end of the 2023 season, leaving Busch to look for a new representative in the top level of NASCAR.

2007 Busch Light is one of the legacy sponsors in NASCAR with a commitment to the sport that dates back to 1979. The brand became widely known in 1982 when it became the title sponsor for what is now the Xfinity Series. They left that role in 2007 with Busch returning as the “Official Beer of NASCAR” in 2018.

Black Rifle Coffee Company (BRCC) is set to continue its long-standing relationship with NASCAR Cup Series driver Noah Gragson in 2023, serving as a six-race primary sponsor of his No. 42 Chevrolet Camaro.

NASCAR teams rely on sponsorship for roughly 65%-80% of their annual total revenue. A full-season sponsorship with top drivers cost $25 million-$30 million at its peak a decade ago, but now many brands say they no longer need the full campaign.

driver Bubba Wallace NASCAR driver Bubba Wallace visits McDonald's in Horseheads As part of McDonald's sponsorship of the 23/XI racing team in the NASCAR Cup Series, local McDonald's Owner Operator Louis Buono, Jr. will be hosting the Road Rally to feature the driver, and the McDonald's car, in anticipation of the race this weekend.