What the Ram Trucks TV commercial - Built Here is about.

Title: "Built Here: A Powerful Journey with Ram Trucks and Chris Stapleton"

Introduction:In the realm of advertising, few collaborations have the ability to captivate and inspire audiences quite like the joining of charismatic country singer-songwriter Chris Stapleton and the mighty Ram Trucks. In their TV spot titled "Built Here," viewers are taken on a soul-stirring journey of resilience, craftsmanship, and American pride. This mesmerizing commercial showcases the essence of hard work, highlighting the unyielding spirit that defines both Ram Trucks and the artist behind the music.

Setting the Scene:The commercial opens with sweeping panoramic shots of breathtaking landscapes that stretch as far as the eye can see. Rugged mountains, vast plains, and city skylines appear, displaying the diverse tapestry of America. As the images seamlessly transition, we witness Ram Trucks traversing through these picturesque landscapes, highlighting their capability to conquer any terrain.

The Melodies Begin:A distant guitar strumming gently resonates, setting the tone for what lies ahead. Chris Stapleton, with his deep and gravelly voice, begins singing his hit song, "Midnight Train to Memphis." The lyrics perfectly complement the visuals, evoking the adventurous spirit embedded within everyday hardworking Americans.

Unyielding Craftsmanship:Amidst the scenes of Ram Trucks conquering challenging environments, the focus seamlessly shifts to the assembly line, showcasing the meticulous craftsmanship that goes into building each truck. Every weld, every bolt, meticulously perfected by skilled hands. This display of unwavering dedication and attention to detail symbolizes the commitment of Ram Trucks to deliver quality and reliability to their customers.

A Tribute to the American Worker:As the song reaches its crescendo, the spotlight turns to the people who make it all possible - the passionate and industrious workers behind the scenes. The camera pans through factories, showing the camaraderie and shared sense of purpose that permeates through the assembly line. Emotions run high as the connection between the manufacturer, the product, and the hardworking individuals is palpable.

The Heart of America:The commercial concludes with an awe-inspiring flag unfurling against the backdrop of a serene golden sunset. This powerful visual represents the pride, values, and unwavering patriotism embodied by Ram Trucks and the American people. A voiceover speaks one final message, echoing the connection between Chris Stapleton's music, Ram Trucks, and the American spirit: "This is America, and we build here."

Final Thoughts:Ram Trucks' TV spot "Built Here" featuring Chris Stapleton strikes a chord deep within the hearts of viewers. It weaves together the threads of craftsmanship, hard work, and the resolute American spirit. Through stunning visuals, a captivating soundtrack, and a genuine celebration of the people who make it all happen, this commercial serves as a testament to the power of unity, resilience, and the enduring legacy of Ram Trucks in American culture.

Ram Trucks TV commercial - Built Here produced for Ram Trucks was first shown on television on April 3, 2016.