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The SPRO TV Spot, 'Personal Escape' is a captivating advertisement that portrays the inner desires of individuals to seek escape from their day-to-day routine. Set in a serene outdoor location, the advert opens with a man wearing an earphone and sitting on a bench in the park. He seems to be engrossed in his work on the laptop, surrounded by the noise of the bustling city. Suddenly, he removes the earphone and looks around, as though searching for an escape from the chaos of the city life.
As the man gazes around, the camera zooms out forming a wider shot of the park. We see other individuals in their respective settings, with the same yearning for an escape! One man stands at the edge of a cliff, looking out at the picturesque landscape. A couple appears to be lost in a dance routine in a meadow, while another individual stands atop a mountain, watching the sunrise. The common thread among each of these individuals is their desire for a personal escape.
The camera then zooms back to the original man, who takes off his shoes and walks towards the river, feeling the grass and the ground with his bare feet. Suddenly, he dives into the river, experiencing the ultimate escape from the noise and chaos of the city. As he comes up to the surface to take a breath, the camera zooms closer to his face, and we see a sense of fulfillment and peace.
The advertisement then transitions to showcase the SPRO product, which offers a range of quality outdoor gear that allows you to escape from the usual mundanity of everyday life and indulge in experiences that bring you closer to nature. The advert ends with the line, "Escape into nature and find yourself with SPRO."
All in all, the "Personal Escape" advert brilliantly captures the longing for a break from daily life and the desire to spend time in nature. SPRO's ingenious advertisement encourages us to explore the outdoors and reminds us never to forget about the beauty that exists in nature.
SPRO TV commercial - Personal Escape produced for SPRO was first shown on television on January 11, 2017.
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