Bass Pro Shops competitors include Cabela's, IceBreaker, DICK'S Sporting Goods, Gander Mountain and Academy Sports & Outdoors. Bass Pro Shops ranks 2nd in Customer Net Promoter Score on Comparably vs its competitors.

Although the outdoor sporting brands Cabela's and Bass Pro Shops merged as one company in 2017, each retailer offers its own separate branded credit card - the Cabela's CLUB Card and the Bass Pro Shops CLUB Card.

Bass Pro Shops ranked as the No. 3 Most Reputable Retailer in North America in 2019 by Reputation.com, measuring the most reputable brands in the world for overall customer experience. In 2018, the National Retail Federation named Bass Pro Shops as the No. 2 “Hottest Retailer in America.”

Around 17% of sports and outdoor online shop users in the United States say they are likely to use Bass Pro Shops again. Set in relation to the 21% usage share of the brand, this means that 81% of their customers show loyalty to the brand.

Great Outdoors Group, LLCBass Pro Shops / Parent organization

Be Inspired. Visit any Bass Pro Shops or Cabela's location, and you'll know it's a place unlike any other. It's so much more than a store. It's an immersive, interactive experience tailored to your region's unique natural landscape and habitats.

(John L) Morris Johnny (John L) Morris, founder and CEO of Bass Pro Shops, got his start in 1972 by selling fishing tackle out of the back of his father's store. Since then, Johnny has earned a reputation as one of the most visionary and influential retailers of the last 50 years.

BPS Direct, LLC, doing business as Bass Pro Shops, is an American privately-held sporting goods retailer that offers hunting, fishing, camping, and other related outdoor recreation merchandise.

adventure starts here Bass Pro Shops' slogan is, “adventure starts here,” and our trainees can attest to the fun adventures that the store holds!

BPS Direct, LLC, doing business as Bass Pro Shops, is an American privately-held sporting goods retailer that offers hunting, fishing, camping, and other related outdoor recreation merchandise. Headquartered in Springfield, Missouri, Bass Pro Shops has a workforce of about 40,000.

Johnny (John L) Morris, founder and CEO of Bass Pro Shops, got his start in 1972 by selling fishing tackle out of the back of his father's store. Since then, Johnny has earned a reputation as one of the most visionary and influential retailers of the last 50 years.