What the Brita Stream TV commercial - Unison is about.

Title: Brita Stream TV Spot - 'Unison'

Introduction:In a world where innovation merges with conservation, Brita unveils its innovative Stream filter in a captivating television spot called 'Unison.' This ad campaign captures the essence of clean, refreshing water while highlighting the harmony between nature and technology. Join us as we dive into the vibrant narrative of Brita's 'Unison,' as it encourages us to embrace the power of unity and a sustainable future.

Scene 1: A Crowded CityscapeThe TV spot begins in a bustling city with jam-packed streets and towering skyscrapers. People are rushing around, consumed by their daily routine. The camera pans across the scene, capturing the fast-paced lifestyle and creating a sense of disconnection.

Scene 2: A Community ParkTransitioning to a serene community park, the spot introduces a different atmosphere. Families and friends gather around a beautiful water fountain, engaging in laughter and conversation. Children play in the background, their energy seamlessly blending with the peaceful surroundings. The music shifts to a soothing melody, reflecting the harmony of the park.

Scene 3: A Refreshing DiscoveryAmidst the community's joyful interactions, a young child discovers a Brita Stream water filter nestled amongst the blooms of a flower bed. With curiosity radiating from their face, they pick it up and examine the sleek design. The child's eyes widen as they realize the transformative power of this newfound device.

Scene 4: A Technological RevelationAs the child starts pouring water into the Brita Stream filter, the camera zooms in, revealing the innovative technology within. The filter's advanced cartridge instantly transforms tap water, removing impurities while maintaining essential minerals. With each pour, the water streams seamlessly into a glass, crystal clear and instantly refreshing.

Scene 5: Unison and SustainabilityThe TV spot beautifully juxtaposes scenes of the revitalized cityscape, showing the transformative effects of the Brita Stream filter. Streets become greener, adorned with vibrant trees and lush vegetation. People gather around newly restored fountains and sparkling bodies of water, symbolizing the essential connection between humans and nature.

Scene 6: A Unity of Joy and GratitudeThe commercial concludes with a powerful image of the child sharing a glass of Brita Stream-filtered water with their family and friends. Laughter, smiles, and genuine appreciation fill the screen, reflecting both joy and gratitude. A voiceover gently echoes, "Reconnect with the power of unity, for a world where nature and technology flow as one."

Closing:Brita's 'Unison' TV spot encourages viewers to embrace the harmonious integration of nature and technology, depicting the Brita Stream filter as the catalyst for this transformational unity. Through its artistic storytelling, the commercial evokes a sense of awe, reminding us of the vital role we play in preserving our environment for future generations. So, toast to a world where clean, refreshing water is not just a dream but a shared reality, sparkling with unity.

Brita Stream TV commercial - Unison produced for Brita was first shown on television on February 28, 2017.