What the USAA TV commercial - Coach Ron Rivera Takes Risks: Close Shave is about.

The USAA TV spot, titled 'Coach Ron Rivera Takes Risks: Close Shave', is a unique advertisement featuring a man who is known for taking risks and making daring decisions. In the commercial, Ron Rivera, a former NFL player and coach, appears on screen as a man who is always willing to go above and beyond to achieve his goals.

The commercial opens with Ron Rivera standing in front of a mirror, holding a razor blade in his hand. As he begins to shave, he talks about the importance of taking risks in life, and how they can lead to incredible opportunities. He then explains that his military training and service in the US Army taught him the value of being prepared for any situation, and how this mentality has helped him to take risks that others would shy away from.

As he continues to shave, the camera zooms in on his face, revealing that he is shaving in an unusual way, with a straight razor blade. This dangerous and daring technique underscores the risk-taking spirit that Rivera embodies.

The commercial ends with Rivera encouraging viewers to take risks in their own lives, and to join him in embracing the USAA's philosophy of service, sacrifice, and taking calculated risks. The ad is a powerful and engaging piece of marketing that showcases the USAA's commitment to serving its members and helping them achieve their goals, no matter what challenges they may face along the way.

USAA TV commercial - Coach Ron Rivera Takes Risks: Close Shave produced for USAA was first shown on television on September 21, 2015.