The Rabbit AI name is a nod to Tubi's faintly disturbing ad campaign launched during this year's Super Bowl featuring gigantic, mute rabbits grabbing people and throwing them into holes in the ground with the tagline, “Find rabbit holes you didn't know you were looking for.” Tubi claims to have the largest catalog of ...

"Down the rabbit hole" is an English-language idiom or trope which refers to getting deep into something, or ending up somewhere strange. Lewis Carroll introduced the phrase as the title for chapter one of his 1865 novel Alice's Adventures in Wonderland, after which the term slowly entered the English vernacular.

Here's why. Social media exploded with reaction videos after Tubi fooled Super Bowl viewers across the country with an ad that looked like the channel was being changed to their streaming platform.

The ads are a 'coming-out party' for the brand “Find rabbit holes you didn't know you were looking for,” the campaign's tagline reads. In partnership with agency Mischief, Parlapiano hopes to build Tubi's brand with “Rabbit Hole” outside of the content on the streaming service.

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a combining form representing tube in compound words.

The ad showed the game's commentators Greg Olsen and Kevin Burkhardt appearing to return from a commercial break, but someone with the remote begins clicking and changing the channel away from the game to Tubi. The person then clicks on the 2005 film "Mr. and Mrs. Smith," leading the Tubi logo to appear.

The message? Tubi wanted streamers to go down the rabbit hole of content that the streaming service possesses on its free-to-watch app. "It's playful and doesn't take itself too seriously," Mischief co-founder Greg Hahn said. "The rabbit hole is about having content that drags you in and you struggle to pull away from.

The study examined a “rabbit hole” effect where users follow algorithmic recommendations to videos more extreme than the video they were watching, and from channels they were not already subscribed to. Findings from the 2020 observation period found that only 3% of participants experienced a rabbit hole.

Tubi is a free, ad-supported streaming service with a library of over 20,000 movies and TV shows. With no credit card required, you instantly get access to content from studios like Paramount, Lionsgate, MGM, and more.

Tubi is a well-designed free video streaming service that features a large, frequently changing library of movies and shows. Its ads and resolution limitations are a small price to pay for the top-tier, no-cost viewing experience it delivers.

Tubi is a free, ad-supported streaming service with a library of over 20,000 movies and TV shows. With no credit card required, you instantly get access to content from studios like Paramount, Lionsgate, MGM, and more.