Kmart television commercial 2012 - The Free Layaway Leap

What the Kmart TV commercial - The Free Layaway Leap is about.

Kmart TV Spot, 'The Free Layaway Leap' was one of the most memorable advertising campaigns of recent times. The commercial featured a young boy waiting anxiously in line for his turn to jump on a trampoline. As the boy eagerly bounces up and down, the Kmart logo appears on the screen, and viewers hear the voice-over announcer introduce the brand's free layaway plan.

The TV spot's primary objective was to promote Kmart's free layaway service, which allowed customers to make a small down payment and then spread payments over time. The campaign targeted savvy shoppers who wanted to spread out their purchases and ensure they didn't overspend during the holiday season.

The commercial was incredibly well-received by audiences and quickly went viral. Viewers appreciated the playful nature of the spot, with many commenting on social media about how the scene reminded them of their childhood. The commercial's catchy jingle and lighthearted tone helped it to stand out from other holiday commercials of the time.

Overall, Kmart's "The Free Layaway Leap" commercial was a successful advertising campaign that helped to generate buzz around the brand's layaway offering. Its whimsical yet persuasive approach resonated with consumers, making it one of Kmart's most iconic advertisements to date.

Kmart TV commercial - The Free Layaway Leap produced for Kmart was first shown on television on November 4, 2012.

Song from commercial Kmart TV Spot, 'The Free Layaway Leap'

"Girl" by Das Racist

"Girl" is a song by American hip hop group Das Racist. It was released in 2011 as part of their album "Relax". The song features a sample from "Marijuana" by Chrome Sparks.

The song received positive reviews and was ranked at No. 34 on Spin's list of the best singles of 2011. The music video for "Girl" was directed by Aristotle Athari and features the band members in various locations, including a dance studio and a rooftop, performing the song and dancing to the beat. The video also pays homage to the 1983 film "Flashdance" and the viral video "Sexy Sax Man".

The lyrics of "Girl" are playful and suggestive, with the rapper expressing his desire to please his lover and enjoy her company. The chorus of the song repeats the phrase "Girl, I'm in love with you, but this ain't the honeymoon", which has been interpreted as a comment on the nature of romantic relationships.

Overall, "Girl" is a catchy and upbeat song that showcases Das Racist's unique style and clever wordplay. It has become a fan favorite and a standout track from their album "Relax".