Prior to his sponsorship with Pepsi, Gordon had been sponsored by Coca-Cola, but eventually chose Pepsi due to more visibility, along with Coca-Cola wanting Gordon to be a regional sponsor in the southeastern United States. Gordon has also been sponsored by Kellogg Company, Frito-Lay, Edy's, and Ray-Ban.

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Vallejo, California, United StatesJeff Gordon / Place of birth Birth and family background. Gordon was born on August 4, 1971, at Kaiser Hospital in Vallejo, California, and named Jeffery Michael Gordon. He is the son of Caroline and William G. Gordon II.

A 13-win season in 1998 delivers a third NASCAR premier series championship in four years for Jeff Gordon and the Hendrick Motorsports Rainbow Warriors team. Photo by ISC Archives via Getty Images. In 1994, Jeff Gordon triumphed in the inaugural Brickyard 400 at Indianapolis Motor Speedway.

Thrustmaster will take over as the new title sponsor of the iRacing World of Outlaws Thrustmaster Sprint Car Series for the 2023-24 season, as iRacing's premier Sprint Car championship returns for another 10-race campaign over the winter. Qualifying for the new season will run from Sept.

Toyota is set to take the World of Outlaws NOS Energy Drink Sprint Cars, World of Outlaws CASE Construction Equipment Late Models, Super DIRTcar Series and Xtreme Outlaw Midget Series presented by Toyota to new places in 2023, becoming the Official Vehicle for each series and providing a pace truck for each.

Richard Petty All-time NASCAR Cup Series winners

Jeff Gordon - A four-time champion whose 93 career wins ranks third on the all-time list. He was at his best in the big races. He won the Southern 500 six times and the Brickyard 400 five times.

Gordon holds the record for most consecutive seasons with a pole (23), among numerous other accolades. Furthermore, he is NASCAR's winningest road-course driver with nine wins and is the all-time leader with 12 restrictor-plate track victories.

Jeff Gordon, (born August 4, 1971, Vallejo, California, U.S.), American race-car driver who dominated the sport in the 1990s and early 2000s. His aggressive driving style and knack for publicity helped popularize stock-car racing in the United States.

He ranks third behind only NASCAR Hall of Fame drivers Richard Petty (200) and David Pearson (105) in all-time victories, is a three-time DAYTONA 500 champion and record five-time BRICKYARD 400 winner. Gordon holds the record for most consecutive seasons with a pole (23), among numerous other accolades.

Jeff Gordon, (born August 4, 1971, Vallejo, California, U.S.), American race-car driver who dominated the sport in the 1990s and early 2000s. His aggressive driving style and knack for publicity helped popularize stock-car racing in the United States.