2023 Volvo XC90 Recharge TV Spot, 'Right Here' Song by Fatboy Slim [T2]

As "Right Here, Right Now" by Fatboy Slim plays, the automaker also asserts that the vehicle's convenient ability to switch between pure electric mode and hybrid mode allows customers to commute in the city or go long distances.

Set to the classic and surprisingly fitting song 'Sinnerman' by Nina Simone, we follow a family's stressful yet humorous chase for battery life from morning to night, a part of modern life we all can relate to.

Volvo, For Life Volvo's tagline has changed multiple times and is now “Volvo, For Life”. Previously used taglines include “SAFETY” and “DRIVE SAFELY”. As Volvo is famed for safety, its taglines have always been close to safety.

2023 Volvo XC40 TV Spot, 'For Every You' Song By Teddybears [T2]

The same should be offered by the cars we drive, according to Volvo's latest campaign, 'For life. ' Starring Swedish pop star Seinabo Sey, Paralympian Lui Cuiqing and professional skateboarder Sky Brown, the 60-second film spotlights the Swedish automaker's fully electric flagship SUV, the Volvo EX90.

The Volvo logo, as it's used today, is intended to represent the brand's strength & resiliency. With safety as a core value to the Volvo Cars brand, it's easy to see why the ancient symbol of iron was included. Additionally, the color blue and the use of chrome are intended to portray class and stability.

We have made it our mission to make life easier, better and safer for everyone. For a better future. We want to provide you with the freedom to move in a personal, sustainable and safe way.

The “For Life” platform focuses on psychological safety through a film that tells a collection of stories involving real-life moments and stories. The global campaign features athletes and celebrities, including the new skateboarding world champion Sky Brown, Swedish pop star Seinabo Sey and Paralympian Liu Cuiqing.

Volvo says the stunt really happened. "The stunt is real and is performed in just one take," said Anders Vilhelmsson, public relations manager for the Volvo Trucks brand. "It's a daring stunt but we had full control. There was never any real danger involved."

The word "Volvo" became a registered trademark in 1911 after branding executives took the infinitive of the Latin verb "volvere (to roll)" and conjugated it into Volvo, which means "I roll." Before Volvo Cars was ever born, this name was initially applied to the parent company's first product: iron ball bearings.

Volvo's tagline has changed multiple times and is now “Volvo, For Life”. Previously used taglines include “SAFETY” and “DRIVE SAFELY”. As Volvo is famed for safety, its taglines have always been close to safety.