American Express is a globally recognized financial services company that provides an array of products such as credit cards, charge cards, and traveler's checks to its customers. Founded in 1850, the...
The American Express TV Spot titled 'Cheers' is a lively and heartwarming commercial featuring Hollywood stars Kristen Bell and Ted Danson. The advert opens with Kristen Bell sitting at a bar, feeling restless and unhappy, until she is greeted by Ted Danson, the friendly bartender. Suddenly, everyone in the bar starts to clamor for Ted's attention, citing their successes, aspirations, and goals. Despite the challenges and setbacks they had faced, they had persisted with grit and determination, and Ted had been a constant source of encouragement.
As the scene unfolds, it is clear that Ted is a point of inspiration, kindness, and support for many people, including Kristen Bell. Amid the chaos, Kristen finally gets Ted's attention and shares her own exciting news: she has just become a member of American Express and is looking forward to all the benefits that come with it. Her words light up the room and everyone offers up a toast, cheering her on.
The commercial ends with the tagline, "Don't do business without it," and the iconic American Express logo. The underlying message is that American Express is a valuable and constructive tool that can help people achieve success in their own lives, just like Ted Danson's unwavering support had propelled many others to greatness.
The commercial is masterfully crafted to show how American Express can be a catalyst for individuals' progress and success. With its catchy and upbeat soundtrack, the commercial inspires viewers to be fearless in their own pursuits, knowing that American Express has their backs.
American Express TV commercial - Cheers produced for American Express was first shown on television on November 16, 2016.
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