What the YETI Coolers TV Commercial is about.
In the YETI Coolers television commercial featuring Jim Shockey, we are introduced to the world-renowned outdoorsman and hunting expert as he embarks on his latest hunting adventure. The commercial opens with stunning shots of the wilderness, showcasing the natural beauty of the landscape.
Shockey himself appears on screen, clad in hunting gear and holding a rifle. He speaks to the camera, discussing his passion for the sport of hunting and the importance of having reliable equipment. He emphasizes the key role that YETI Coolers play in his hunting trips, ensuring that he always has cool drinks and fresh food even in the remotest locations.
Throughout the commercial, shots of YETI Coolers are interspersed with footage of Shockey hunting in different locations. We see him trekking through the snow, scaling steep mountains, and navigating dense forests, all with his trusty YETI Cooler in tow. As he talks about the importance of his equipment, the viewer is left in no doubt that the YETI Cooler is an essential part of his hunting gear.
The YETI Coolers commercial is an excellent example of how to market a product while emphasizing the lifestyle it represents. By featuring an expert like Jim Shockey, YETI is showcasing their coolers' durability and dependability in even the harshest of conditions. With beautiful, sweeping shots of the wilderness and expertly crafted footage, this commercial is a treat for the eyes, and it is sure to leave viewers eager to experience the great outdoors.
YETI Coolers TV Commercial produced for
YETI Coolers
was first shown on television on September 9, 2013.
Frequently Asked Questions about yeti coolers tv commercial featuring jim shockey
YETI revolutionized coolers by creating sturdy, one-piece designs that genuinely don't break. They are made of roto-molded plastic and have two to three inches of insulation. Their sturdy coolers are produced using the same roto-molding technique as kayaks and are designed to work consistently.
Why are YETI coolers so expensive? There are two pretty simple answers: technology and marketing. The Austin, Texas-based company was founded by the Seiders brothers: two avid outdoorsmen who felt there weren't any coolers on the market that kept their catches, kills, and beverages cold enough for long enough.
Sign up to track 65 nationally aired TV ad campaigns for YETI Coolers. In the past 30 days, YETI Coolers has had 181 airings and earned an airing rank of #1,692 with a spend ranking of #1,469 as compared to all other advertisers.
Across all digital channels, Yeti's ad-spending has declined from $7.1 million in 2021 to $4.8 million so far in 2022, according to the ad-tracking firm Pathmatics. So far this year, Yeti's spent $237,000 on TikTok ads, $2.3 million on Facebook and $1.3 million on Instagram.
The YETI brand has built an outstanding reputation of quality. In doing so, their customers have created a cult like following/devotion to the brand. Loyalty like that can't be bought. Thus, if you ask someone about their YETI, be prepared to get a lengthy explanation and an outpouring of affection...
National Rifle Association supporters are destroying their expensive Yeti items because of an alleged misunderstanding about a discount program. The NRA sent a letter Friday to its members claiming the outdoor sports company had cut ties with the gun-rights advocate group and "refused to say why."
The uproar for Yeti comes after airlines, rental car agencies and other companies cut ties with the NRA following the Feb. 14 school shooting in Parkland, Fla. that left 17 dead. The alleged shooter, Nikolas Cruz, was on a youth rifle team aided by the NRA Foundation.
YETI's marketing taps into this psychology by leveraging testimonials and social proof. Roy Seiders said: “It was a huge help to have high-profile hunters and fishers reinforce that image with testimonials.
YETI combined high-quality materials with a little technological development to create coolers that did the job for those who really need their coolers to keep things cool. And then they charged a lot more than the competition. Sticking a high price on their "everyday" products grabbed the attention of trendsetters.
The Yeti comes from the folklore of the ancient Himalayan people. Since then, many have speculated about what the Yeti could be and where this mythical creature originated. Some have speculated that it is a surviving hominid, or ancestor of the human race. DNA evidence has disproven any such links.
NRA supporters' problem with YETI started Friday when former NRA president Marion Hammer wrote a letter on behalf of the NRA-Institute for Legislative Action, saying that YETI had suddenly and without prior notice declined to do business with the NRA Foundation.
Nearly two million Yeti soft coolers and gear cases were recalled due to a magnet ingestion hazard, the U.S. Consumer Product Safety Commission announced Thursday. The main pockets of the recalled products have magnet-lined closures, which "can fail and release the magnets," Yeti said in its recall statement.
