What the Home Instead TV commercial - The Third Stair is about.

The Home Instead TV Spot 'The Third Stair' is an emotional and heartwarming commercial that highlights the emotional bond between elderly parents and their adult children. The TV spot showcases an elderly woman who is struggling to climb the stairs to her bedroom in her home, but her daughter's encouragement helps her to reach the top.

The Home Instead TV ad starts with the elderly woman staring at the bottom step of her staircase. As she prepares to climb, we hear her daughter's voice narrating. The daughter remembers the times her mother used to take care of her, wiping her tears and making everything better. But now, the roles have changed, and it's her turn to take care of her mother.

As the elderly woman begins to climb the stairs, we see her struggle physically and emotionally. She pauses, trying to catch her breath. But her daughter's voice continues to encourage her, reminding her of how strong she is and how much she can do.

Finally, the elderly woman reaches the top of the stairs, overwhelmed with emotion. Her daughter is waiting for her and hugs her tightly, comforting her and reassuring her that she's not alone.

The commercial ends with Home Instead's message 'To Us, It's Personal,' reminding the viewers of the importance of taking care of our loved ones and the impact we can make in their lives by providing them with the care and support they need.

Overall, the Home Instead TV Spot 'The Third Stair' is an inspiring and touching reminder that caring for our elderly loved ones can be challenging but also incredibly rewarding. It highlights the impact that Home Instead caregivers can make in the lives of elderly individuals and their families, providing them with the support and compassion they deserve.

Home Instead TV commercial - The Third Stair produced for Home Instead was first shown on television on October 21, 2018.