In addition to the title sponsorship of the Bass Pro Tour, Bass Pro Shops will also remain the title sponsor of the General Tire Team Series Championship, the presenting sponsor of the General Tire Heavy Hitters All-Star event, and White River Marine Group brands Nitro, Ranger and Triton will become the exclusive boat ...

In 2021, 2022 and 2023, Forbes named Bass Pro Shops one of America's Best Employers. In 2021, Newsweek recognized Bass Pro Shops and Cabela's as the top outdoor retailer for its ranking of America's Best Trending Online Shops.

Johnny MorrisBass Pro Shops / Founder Johnny (John L) Morris, founder and CEO of Bass Pro Shops, got his start in 1972 by selling fishing tackle out of the back of his father's store. Since then, Johnny has earned a reputation as one of the most visionary and influential retailers of the last 50 years.

171 Retail Stores. In the US and Canada Learn More.

Around 17% of sports and outdoor online shop users in the United States say they are likely to use Bass Pro Shops again. Set in relation to the 21% usage share of the brand, this means that 81% of their customers show loyalty to the brand.

Bass Pro Shops main competitors are Vudu, L.L.Bean, and Sportsman's Guide.

Be Inspired. Visit any Bass Pro Shops or Cabela's location, and you'll know it's a place unlike any other. It's so much more than a store. It's an immersive, interactive experience tailored to your region's unique natural landscape and habitats.

BPS Direct, LLC, doing business as Bass Pro Shops, is an American privately-held sporting goods retailer that offers hunting, fishing, camping, and other related outdoor recreation merchandise.

Retail stores Their largest store is the Pyramid in Memphis, Tennessee. As of January 2023, the company operates 177 Bass Pro Shops and Cabela's stores combined.

As an avid young angler, Johnny Morris founded Bass Pro Shops in 1972 on 8 square feet of space in the back of his father's liquor store in Springfield, Missouri.

Because his focus was providing gear for bass fishermen, he named his business Bass Pro Shops. Morris knew his market because he was an avid Bass fisherman himself and had talked to his customers about what they wanted.

They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Bass Pro Shops launched and advertised 5 new products in the past twelve months.