What the State Farm TV commercial - The Neighborhood: Mow Your Lawn is about.

State Farm's television commercial, titled "The Neighborhood: Mow Your Lawn," features former NBA players Paul Pierce and Jalen Rose. The ad starts in a neighborhood and a homeowner is cutting his lawn while a neighbor is watching. The neighbor compliments the homeowner's lawn and asks him if he wants to return the favor. The homeowner agrees and goes over to the neighbor's yard with his lawn equipment.

As the homeowner starts to cut the neighbor's lawn, the neighbor says he wishes he had State Farm insurance. Paul Pierce and Jalen Rose then appear on screen, challenging the neighbor to call State Farm and get a quote. They explain that State Farm can help people with more than just home and car insurance - they can also help with financial planning and saving for the future.

The commercial ends with the two former NBA players leaving in a State Farm-branded car, while the neighbor is left satisfied with the free lawn mowing and a newfound understanding of everything State Farm can do for him.

Overall, the TV spot is a clever and fun way to promote State Farm's insurance offerings while highlighting the company's commitment to helping customers achieve financial security. The ad's playful tone, coupled with the star power of Pierce and Rose, makes for a memorable and effective marketing campaign.

State Farm TV commercial - The Neighborhood: Mow Your Lawn produced for State Farm was first shown on television on January 1, 2020.