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Advertisers of the Xperio UV TV Spot, 'Vicious Vision'

Xperio UV TV commercial - Vicious Vision
Xperio UV

Overview of Xperio UVXperio UV is a brand of polarized lenses developed by Essilor, one of the leading eyewear brands in the world. The lenses are designed to provide superior visual clarity, glare re...

What the Xperio UV TV commercial - Vicious Vision is about.

Xperio UV TV commercial - Vicious Vision

Xperio UV is a leading brand of polarized sunglasses that launched a new TV spot called "Vicious Vision". The ad is centered around a couple who is enjoying a vacation by the beach. However, the fun is short-lived as the woman begins to feel a sharp and painful sensation in her eyes due to the harmful effects of the sun.

Suddenly, the ad takes a dramatic turn and transforms into a horror movie, with scary music and dark, edgy visuals. A ferocious creature resembling a scorpion appears on screen, attacking the woman while the man watches helplessly. The creature is a metaphor for the harmful ultraviolet rays from the sun that can cause eye damage if not protected against.

The man, who is wearing Xperio UV sunglasses, then comes to the rescue. The polarized lenses of his sunglasses provide superior protection against harmful UV rays. He takes on the creature and comes out victorious, saving the day and his partner.

The ad ends with a message encouraging viewers to protect their eyes from harmful UV rays and choose Xperio UV sunglasses. The message is clear: Don't let the sun's vicious vision harm your eyes – Choose Xperio UV for superior protection.

Overall, the Xperio UV TV spot 'Vicious Vision' is a creative and effective way of showcasing the importance of protecting one's eyes from the harmful effects of UV light. The ad does an excellent job of dramatizing the impact the sun can have on our eyesight and highlights the Xperio UV's superior quality in protecting against harmful UV radiation.

Xperio UV TV commercial - Vicious Vision produced for Xperio UV was first shown on television on May 21, 2014.

Frequently Asked Questions about xperio uv tv spot, 'vicious vision'

Xperio UV Superior Polarized Sun Lenses. Eliminate 100% of blinding reflective glare. Combines Essilor's premium polarized lens with a backside Crizal Sunshield UV, giving wearers the ultimate protection of an E-SPF 50+ Up to 3 times more scratch resistant than competitive polarized lenses.

Xperio UV™ polarized sun lenses provide sharp outdoor color perception all while protecting your eyes with a superior quality lens. A tough, scratch-resistant coating is applied to both sides of the lens, reducing damage to the surface of the lens.

Xperio Polarised technology enhances daytime driving experience by eliminating blinding glare produced by reflections on wet road surfaces, dashboards and other cars, allowing to better anticipate changes and hazards on the road.

Is UV coating waterproof? No, UV coating is not waterproof, but it is water resistant. UV coating shouldn't be confused with other types of paper finishing processes, such as aqueous coating and lamination.

Available in a variety of color options, Xperio UV polarized prescription sunglasses provide maximum UV protection, easy cleanability, and exceptional scratch resistance for the best vision under the sun.

While there is no evidence to support this theory yet, experts believe that you should replace your sunglasses every two years if you use them two hours a day. Additionally, if you have dark glasses and you notice the lenses are getting lighter, it's time to budget for a new pair of sunglasses.

Acrylic is among the only manufacturing materials that is inherently UV-resistant. It is a transparent plastic that suffers as little as 3% degradation over a 10-year period when used in outdoor applications. Acrylic also offers good scratch resistance, making it an excellent choice for long-term use.

So, what is UV protection, and what are polarized sunglasses? In short, UV-blocking lenses protect your eyes from UV ray exposure. Polarized lenses remove glare so you can see more clearly and easily.

Typically, an Ultraviolet or UV lamp lasts 12 months or about 9000 hours of use. The light stays lit longer than 12 months but after one year of use it's ability to kill bacteria will slowly diminish and it will no longer kill bacteria, leaving your family vulnerable.

two years While there is no evidence to support this theory yet, experts believe that you should replace your sunglasses every two years if you use them two hours a day. Additionally, if you have dark glasses and you notice the lenses are getting lighter, it's time to budget for a new pair of sunglasses.

Polarization has nothing to do with UV light absorption, but many polarized lenses are now combined with a UV-blocking substance. Check the label to make sure the lenses provide maximum UV protection. The same goes for lens color and tint, lens darkness, and mirror coating.

To be considered UV sunglasses, the lenses are required to block 75% to 90% of visible light and must offer UVA and UVB protection to block 99% of ultraviolet radiation. Ideally, you want sunglasses that offer UV 400 protection since they offer virtually 100% protection from UV rays.

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Agenices

Agenices of the Xperio UV TV Spot, 'Vicious Vision'

Xperio UV TV commercial - Vicious Vision
OMD

OMD (Optimum Media Direction) is a global media agency with a presence in over 100 countries. The company was founded in 1991 and is headquartered in London, UK. OMD offers a wide range of services, i...

Products

Products Advertised

Xperio UV Vicious Vision
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