What the adidas TV commercial - Create the New Speed Feat. Jimmy Graham, DeMarco Murray is about.

Title: 'Create the New Speed': Unleashing the Power of Athletic Innovation

Introduction:In this captivating Adidas TV spot titled 'Create the New Speed', two exceptional athletes, Jimmy Graham and DeMarco Murray, are at the center of a thrilling narrative. The advertisement showcases Adidas' relentless commitment to pushing boundaries, fostering innovation, and empowering athletes to redefine the limits of speed. With a perfect blend of athleticism, captivating visuals, and an empowering soundtrack, this TV spot aims to inspire viewers to embrace their inner power and unlock their full potential.

Opening Scene: The ad commences with a close-up shot of a stopwatch, its hands trembling with anticipation. As the seconds tick, the sound of heartbeats gradually intensifies, syncing with the beats of an adrenaline-fueled soundtrack. The camera then shifts to a dimly lit locker room, where Jimmy Graham and DeMarco Murray, both adorned in cutting-edge Adidas gear, prepare to embark on a transformative journey.

Act 1 - Embracing the Past:Graham and Murray reflect on their athletic careers, reminiscing about the moments that shaped them into the elite athletes they are today. Vintage footage showcases their early accomplishments, highlighting the hard work, dedication, and passion that propelled them towards greatness.

Act 2 - Breaking Barriers:The scene transitions to a state-of-the-art laboratory, where Adidas scientists and designers collaborate to revolutionize athletic performance. The camera highlights the meticulous process of conceptualizing, testing, and refining innovative products that embody the spirit of 'Create the New Speed.'

Act 3 - The Embodiment of Speed:As the narrative intensifies, the film shifts to a futuristic training facility, where Graham and Murray unleash their extraordinary athletic prowess. Pushing their bodies to the limit, they showcase their incredible speed, agility, and raw power. The camera captures their every move with precision, emphasizing the influence of Adidas' cutting-edge technology on their performance.

Climax - Breaking Boundaries:In a breathtaking sequence of slowed-down visuals and split-second shots, Graham and Murray defy conventional limits. DeMarco Murray's explosive speed propels him into the air, seemingly defying gravity, as he hurdles over obstacles in his path. Meanwhile, Jimmy Graham dominates the football field, leaping into the air with incomparable grace and agility, capturing the essence of a true athletic marvel.

Closing Scene - Empowering Transformation:The TV spot concludes with a montage of impactful moments, showing young athletes wearing Adidas gear and emulating the movements of Graham and Murray. The voiceover reminds viewers that the power to 'Create the New Speed' lies within, waiting to be awakened.

Conclusion:In the 'Create the New Speed' TV spot, Adidas successfully captures the essence of innovation, athletic prowess, and the boundless potential that lies within every athlete. By featuring Jimmy Graham and DeMarco Murray, Adidas reaffirms its commitment to supporting athletes on their journey towards greatness. Ultimately, this advertisement aims to inspire viewers to push their own limits, embrace innovation, and unlock their limitless potential through the power of sport.

adidas TV commercial - Create the New Speed Feat. Jimmy Graham, DeMarco Murray produced for adidas was first shown on television on September 9, 2015.