What the State Farm TV commercial - Magic Trick Double Check is about.

Title: State Farm TV Spot, 'Magic Trick Double Check'

Introduction:State Farm, one of the leading insurance providers, has always been known for their quirky and creative advertising campaigns. In their latest TV spot titled 'Magic Trick Double Check,' they take a playful approach to showcase their commitment to helping customers save money. This light-hearted commercial captures the essence of State Farm's dedication to providing excellent customer service while incorporating a touch of magic into the mix.

Plot:The TV spot begins with a bustling street lined with various street performers, each showcasing their unique talents. Among them, we see a magician performing card tricks for a mesmerized crowd. As the magician continues to impress with his sleight of hand, he suddenly notices a State Farm agent standing nearby, observing the entire spectacle.

Intrigued by the magician's skills, the State Farm agent approaches him and challenges him to perform an insurance-themed magic trick. Always up for a challenge, the magician accepts and begins his trick. He shuffles a deck of cards while explaining how State Farm believes in two things: saving customers money and providing personalized coverage.

The magician asks the State Farm agent to choose a card, and she picks one at random. With a wave of his hand, the magician makes the card disappear right before their eyes. Everyone watches in amazement as the magician jokes that making things disappear is easier than saving money. Suddenly, he reaches into his pocket and pulls out the missing card, revealing the State Farm logo on it.

With a smirking smile, the magician says, "Just like magic, State Farm offers a Double Check. They review your coverage to help you save money." The crowd applauds, impressed by the magician's creativity. Meanwhile, the State Farm agent explains how their Double Check service allows customers to have a personalized insurance review to ensure they have the coverage they need at the best possible price.

Conclusion:The State Farm TV spot, 'Magic Trick Double Check,' perfectly encapsulates the brand's playful and customer-centric approach. By combining the intrigue of a magic trick with the assurance of the Double Check service, State Farm effectively communicates its commitment to providing reliable and affordable insurance. Through this creative advertising campaign, viewers are left with a lasting impression of State Farm as a company that goes above and beyond for their customers, ensuring their protection and peace of mind, just like magic.

State Farm TV commercial - Magic Trick Double Check produced for State Farm was first shown on television on October 29, 2012.