Gatorade is a sports-drink brand that has been around since 1965, invented by a team of researchers at the University of Florida. The company is now a subsidiary of PepsiCo, and its signature product...
The Gatorade TV spot titled "We Love Sweat" featuring Michael Jordan, with a song by Mapei aims to celebrate the hard work and dedication that goes into achieving greatness.
The ad starts with Michael Jordan sitting on a bench, wiping his sweat from his face. The camera then pans to shots of athletes from various sports, pushing themselves to the limit and sweating it out on the field. The visuals are accompanied by the upbeat and soulful vocals of Mapei's "Don't Wait" song in the background, providing an energetic and motivating soundtrack for the ad.
The commercial conveys the message that sweat is not something to be ashamed of, but rather a symbol of intense effort and the willingness to push oneself to the limit. The ad encourages viewers to embrace and celebrate their sweat, and to see it as a badge of hard work and dedication to their craft.
Throughout the ad, Michael Jordan and the athletes are seen taking sips of Gatorade, showcasing the brand's role in helping them to replenish and refuel after intense physical activity.
Overall, the "We Love Sweat" Gatorade TV spot featuring Michael Jordan and backed by Mapei's music, is a powerful reflection on the value of hard work, perseverance, and embracing one's sweat as a symbol of dedication to achieving greatness.
Gatorade TV commercial - We Love Sweat produced for Gatorade was first shown on television on May 13, 2015.
This commercial plays a song by Mapei called Step Up.
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