What the Under Armour Scent Control TV commercial - Carbon Is Dead is about.

The Under Armour Scent Control TV spot, 'Carbon is Dead' is a bold and innovative ad that showcases the brand's cutting-edge scent-control technology. The ad opens with footage of a majestic buck, then quickly cuts to a group of hunters, all of them decked out in Under Armour gear. As they approach their hunting spot, they are suddenly ambushed by a group of deer, who are spooked by the scent of the hunters.

But this is where Under Armour's Carbon technology comes into play. The hunters quickly pull out their Carbon technology clothing, which is designed to absorb human scent and make hunters more camouflaged to their prey. The ad then zooms in on the hunters' clothing, showing the detailed woven layers of carbon that trap scent.

Throughout the ad, there are shots of the Carbon technology in action, with hunters moving undetected through the woods, getting closer and closer to their prey. The ad is set to a thumping soundtrack, with the voice-over proclaiming that "carbon is dead."

Overall, the Under Armour Scent Control TV spot is a fine example of effective marketing. It showcases the brand's innovative technology in a bold and exciting way, while also highlighting the excitement of the hunt. The ad is sure to appeal to hunters of all levels, while also highlighting the Under Armour brand as a leader in the hunting gear market.

Under Armour Scent Control TV commercial - Carbon Is Dead produced for Under Armour Hunt was first shown on television on July 31, 2013.