This Expedia commercial is a whole lot of nothing in the best possible way. Ewan McGregor is back on narration duties, which still makes us picture Obi-Wan Kenobi as a travel agent ("Naboo is lovely this time of year"). So what does the Scotsman have to say in his most recent outing?

By tapping into our emotions, travel brands can create narratives that resonate with audiences on a personal level, which is something the Expedia team has done very successfully with this new campaign.

Expedia - Maracuyá (ft Salma Hayek)

EWAN McGregor has made an awkward admission ahead of the release of a multi-million dollar Super Bowl advertisement. The Scots actor, 50, has starred in a new commercial for the online travel firm Expedia.

SEATTLE, Sept. 14, 2022 /PRNewswire/ -- This week Expedia® unveiled its new ad, "Maracuyá," featuring the voice of acclaimed Mexican actress and producer Salma Hayek Pinault.

Anomaly Directed by Esteban through Canada, the work was carried out by creative agency Anomaly. The campaign, planned by Expedia and MediaCom, will roll out via TV, social, out of home and radio platforms and will also break in cinemas and online on 24 August.

The first campaign launched yesterday with a 30-second advert titled Maracuyá. Recognizing that passion fruit has different names in Latino communities, the short film shows a montage of travel moments with the fruit as the central element, voiced by Mexican actress and producer Salma Hayek Pinault.

By tapping into our emotions, travel brands can create narratives that resonate with audiences on a personal level, which is something the Expedia team has done very successfully with this new campaign.

Featuring a voice-over from acclaimed actor Ewan McGregor, the ad uses various images of arrows to highlight the idea that consumers can continuously book holidays. The arrows can be spotted in various holiday-related destinations, including airports, market stalls and even in an archery competition.

passion fruit The :30 spot highlights moments in the lives of Latino travelers with the “maracuyá,” or passion fruit, serving as the connecting element between different places and experiences, while Hayek Pinault's voiceover reminds travelers of the unique benefits of traveling with Expedia.

In 2021, McGregor and Winstead welcomed their first child together, a son named Laurie, after nearly four years of dating. A year later, they tied the knot in April 2022.

For example, during the COVID-19 pandemic, Expedia shifted its strategy to focus more on working with consumers on their trips, rather than just focusing on the volume of travel bookings. The company also generates revenue from advertising and media, insurance, and other travel-related services.

Combining the company's mission, purpose, and values with its traveler-centric mindset, the Open World™ social impact and sustainability strategy is focused on three priorities – increasing access for underserved travelers, democratizing the travel economy, and innovating sustainable solutions for the future of travel.

SEATTLE, Sept. 14, 2022 /PRNewswire/ -- This week Expedia® unveiled its new ad, "Maracuyá," featuring the voice of acclaimed Mexican actress and producer Salma Hayek Pinault.

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Melissa McCarthy Booking.com aims to help travellers find and book “Somewhere, Anywhere,” the mantra of the brand's new ad campaign with Melissa McCarthy.

A union between 'Exploration' and 'speed', the name 'Expedia' is born, and soon becomes synonymous with the new world of online travel. They go public in 1999 in the heat of the dot-com boom and continue to grow through the early 2000's, acquiring Travelscape in 2000 and launching a corporate travel arm in 2002.

Expedia Group, Inc. Expedia Group, Inc. is an American travel technology company that owns and operates travel fare aggregators and travel metasearch engines, including Expedia.com, Hotels.com, Vrbo, Travelocity, Hotwire.com, Orbitz, Ebookers, CheapTickets, CarRentals.com, Expedia Cruises, Wotif, and Trivago.

A montage of lemons and lemon-themed kites, air fresheners and clothing cleverly connects travel experiences with one unlikely focal point. While also reminding consumers that Expedia members save more on their travels, no matter what they want to experience.

The national fruit of Jordan is the apricot. Figs and Olives are abundant in Jordan.

When it comes to emotional writing, it's not enough to simply relay the character's emotions. Readers need to see the effect of the character's emotions through their body language, facial expressions, and actions. In other words: show, don't tell.