What the Select Quote TV Commercial For Jim is about.

The SelectQuote TV commercial for Jim is a prime example of the power of a well-crafted marketing message. In this 30-second commercial, we see Jim, a contented 60-something year old man, sitting on his porch with his dog. Jim tells us that he thought he had everything under control until he realized that he didn't have life insurance.

As Jim looks off into the distance, he expresses his concern that if something were to happen to him, his family would be left in a tough spot. But then, as if answered by the heavens above, Jim sees an advertisement on television for SelectQuote, and knows that he has found the solution to his problem.

The commercial ends with Jim sitting on his porch once again, but this time with a sense of peace and security about the future. The messaging conveyed by the commercial is clear: even if you think you have everything under control, life has a way of throwing curveballs your way. Don't let unexpected events catch you off guard - be prepared with SelectQuote life insurance.

Overall, this commercial is effective because it speaks directly to the concerns of potential customers, while also presenting the SelectQuote brand as a reliable and trustworthy choice. By showcasing a relatable protagonist in Jim and providing a clear call-to-action, the commercial successfully establishes an emotional connection with the viewer and motivates them to take action to secure their own future.

Select Quote TV Commercial For Jim produced for SelectQuote was first shown on television on August 14, 2012.