What the Japan Airlines TV commercial - Happiness is about.

Japan Airlines (JAL) released a heartwarming TV spot titled 'Happiness' in 2019 that immediately captured the viewers' attention. The one-minute ad portrays a young boy, Yoichi, who desires happiness in his life. Yoichi had just moved to a new neighborhood with his family, leaving his friends and the happy memories behind.

The TV spot commences with Yoichi and his family unpacking goods in their new house, where he finds a small model airplane. From that point forward, Yoichi's passion for planes grows, and he spends his days exploring the skies with his airplane.

One day, Yoichi hears a low roar sound, and he looks up to see a JAL flight soaring above the clouds. As Yoichi longingly gazes at the plane, the crew on board spots him and performs an unexpected gesture, which moves Yoichi to tears.

The video's message is clear: the human touch and kindness can bring happiness into people's lives in unexpected ways. JAL's act of kindness towards Yoichi left a profound impact on the boy, his family, and anyone watching the TV spot.

The ad's cinematography and script delivery are exceptional, and the music further drives the emotional connection with the viewer. Japan Airlines' 'Happiness' TV spot succeeded in showing how a small act of kindness can go a long way in making someone's day. It's a perfect representation of the airline's values, which prioritize customer satisfaction and happiness.

Japan Airlines TV commercial - Happiness produced for Japan Airlines was first shown on television on September 25, 2017.