What the 2013 Honda Civic TV commercial - Things Can Always Be Better is about.

In the world of automotive advertising, the 2013 Honda Civic TV Spot titled 'Things Can Always Be Better' stands out as a unique and captivating commercial that left viewers across the nation humming along to the infectious tune of Santigold's hit song.

The ad opens with a vibrant cityscape illuminated by the glow of neon lights, creating a visually stunning backdrop. As the camera pans through the bustling streets, we catch glimpses of people going about their daily lives. From businessmen to families, the diversity of the characters depicted reflects the universal appeal of the Honda Civic.

Accompanied by the energetic beat of Santigold's song, the commercial seamlessly weaves together scenes of people in various situations, all united by their shared experience of driving a Honda Civic. Whether it's a young couple embarking on a spontaneous road trip or a group of friends loading up their bikes in the spacious trunk, the ad showcases the versatility of the vehicle. It effortlessly blends the practicality required for day-to-day life with the freedom and excitement of adventure.

The narrative takes a turn when we are introduced to a young skateboarder who, against the backdrop of the city lights, performs gravity-defying tricks with skill and passion. This scene serves as a metaphor for the Honda Civic's cutting-edge technology and agile handling, capturing the essence of freedom and exhilaration that comes with owning one.

As the commercial nears its climax, the screen splits, revealing two parallel narratives. On one side, we witness the skateboarder continuing to push the boundaries of his abilities, demonstrating that things can always be better. On the other side, the Honda Civic effortlessly navigates through the city, symbolizing progress and the constant drive for improvement. These dual storylines converge, highlighting the seamless integration of performance and innovation in the Honda Civic.

The commercial concludes with a powerful message that resonates with viewers: "Things can always be better." This mantra encapsulates the Honda brand's commitment to continuous improvement and pushing the boundaries of automotive innovation.

The 2013 Honda Civic TV Spot, 'Things Can Always Be Better,' showcases not only the stylish design and versatility of the Honda Civic but also its ability to enhance and elevate the lives of its owners. With its catchy soundtrack, dynamic visuals, and a message that sparks a sense of possibility, this commercial leaves a lasting impression in the minds of viewers, compelling them to consider the Honda Civic as the ultimate choice for those who believe in the power of improvement and looking towards the future.

2013 Honda Civic TV commercial - Things Can Always Be Better produced for Honda was first shown on television on January 16, 2013.