Overview of Comcast/XFINITYComcast/XFINITY is a telecommunications company that provides various services like cable television, internet, telephone, home security, and mobile services to consumers in...
In 2013, XFINITY made a memorable splash during the Super Bowl with their powerful TV spot titled "This is." This commercial aimed to capture the essence of what XFINITY, a telecommunications company, stood for and what they brought to their customers' lives.
The TV spot begins with a mesmerizing scene of a young girl, pulling at the viewer's heartstrings as she ponders the questions that shape her world. As she grows older, her voiceover parallels her inquisitive nature, questioning the vast possibilities that life and technology have to offer.
The commercial takes us on a journey, showcasing the various ways XFINITY intertwines with people's lives. The imagery is vibrant and diverse, illustrating the boundless experiences and connections XFINITY enables. Whether it's connecting families across continents through video calls, streaming the latest movies and shows, or simply bringing the world's information to our fingertips, the message of "This is" becomes clear: XFINITY is much more than just a provider of telecommunication services. It is an enabler of experiences, connections, and limitless possibilities.
The ad's visual storytelling is accompanied by a captivating soundtrack that builds excitement and emotion. This seamless combination of captivating visuals, provocative questions, and dynamic music created an enduring emotional impact on the viewers.
By the end of the commercial, viewers are left inspired and filled with a sense of wonder about the future possibilities that XFINITY can bring to their lives. The ad aimed to position XFINITY as not only a technological provider but also a harbinger of new experiences and connections, fostering a sense of excitement and anticipation for what the future holds.
The XFINITY 2013 Super Bowl TV Spot "This is" succeeded in captivating the audience's attention, making a lasting impression, and depicting XFINITY as more than just a telecommunications company. It showcased the brand's commitment to transforming lives through the power of technology, forever engraving the message that with XFINITY, the possibilities are endless.
XFINITY 2013 Super Bowl TV commercial - This is produced for Comcast/XFINITY was first shown on television on February 2, 2013.
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