IntroductionVolkswagen is a German automobile manufacturer founded in 1937. Volkswagen's headquarters are located in the city of Wolfsburg, Lower Saxony, Germany. The company is one of the largest aut...
The Volkswagen Sign Then Drive Event TV Spot, 'Holiday Season is Here' is a creative advertisement campaign by Volkswagen, designed to promote the Sign Then Drive Event that happens every year during the holiday season. The advertisement showcases a beautiful winter setting with a family of four inside a Volkswagen vehicle, driving through a snowy landscape, with holiday jingles playing in the background.
The family pulls up to a stop at a gas station, and the father, who is driving, gets out of the car to fill up the tank with gas. As he is doing this, a friendly salesperson from the Volkswagen dealership approaches the vehicle, wishing the family a Happy Holiday season. The father, intrigued, asks what's going on, and the salesperson explains the Sign Then Drive Event, which offers fantastic deals for anyone interested in purchasing a Volkswagen car during the holiday season.
The ad then flashes several Volkswagen car models, including the Atlas, Jetta, and Passat, while the salesperson explains the benefits of the event, including no down payment, no first month's payment, and zero security deposit. The family, now back on the road, is seen enjoying their ride, excited about what the Volkswagen Sign Then Drive event has to offer.
The advertisement concludes with the Volkswagen logo and the tagline, "Happy Holidays from Volkswagen," leaving viewers excited and interested in participating in the Sign Then Drive Event this holiday season.
Overall, the Volkswagen Sign Then Drive Event TV Spot, 'Holiday Season is Here' is a creative and engaging advertisement that successfully entices customers to participate in the event. It highlights the benefits of purchasing a Volkswagen car during the holiday season and offers an attractive range of deals that any potential customer would find hard to resist.
Volkswagen Sign Then Drive Event TV commercial - Holiday Season is Here produced for Volkswagen was first shown on television on November 13, 2014.
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