ASICS is a well-known global athletic footwear and apparel company that has been in operation since 1949. The company was founded on September 1, 1949, and incorporated on July 21, 1977. ASICS is reco...
ASICS, the renowned sports equipment and athletic wear company, recently launched a new TV spot that has grabbed the attention of athletes and fitness enthusiasts alike. The spot, titled "Don't Run, Fly," features Candace Hill, the world's fastest teenage girl, showcasing ASICS' revolutionary FlyteFoam technology.
In the video, Candace Hill is seen training and racing in different locations while sharing her thoughts on how FlyteFoam has revolutionized her running game. She describes how the technology provides her with optimal cushioning, responsiveness, and durability, allowing her to run faster and for longer periods, without experiencing any discomfort.
The TV spot is an exciting showcase of ASICS' FlyteFoam technology, which is the result of decades of research and innovation. The unique feature about FlyteFoam is that it is 55 percent lighter than the industry standard EVA foam, which makes it incredibly durable and responsive. Additionally, FlyteFoam remains consistent across different temperatures, ensuring that runners can enjoy the same level of comfort and performance in any weather.
The ad concludes with Candace Hill taking off to the sky, emphasizing the idea that with FlyteFoam, you don't just run, you fly. From start to finish, the ad is a dynamic and inspirational portrayal of the technology, and it's hard not to be impressed by Candace Hill's athleticism.
Overall, the ASICS FlyteFoam TV spot is a tasteful illustration of how innovation and technology can significantly improve athlete's performance and push the boundaries of what's possible. Whether you're a professional athlete or a casual runner, ASICS FlyteFoam technology promises to take your running experience to new heights.
ASICS FlyteFoam TV commercial - Dont Run, Fly produced for ASICS was first shown on television on April 28, 2017.
Circonflex is a commercial music agency that created the first-ever song made specifically for creatives in the advertising industry. The song, called "Lorem Ipsong," was created by Circonflex in collaboration with LG2, an advertising agency. The song was accompanied by a music video featuring animated versions of the "Lorem Ipsum" text in 13 different illustrated styles.
Circonflex is known for its state-of-the-art facilities for advertising and audio-visual projects , with studios located in Montreal, Paris, and Toronto. They specialize in creating original music and sound projects for commercials and other advertising campaigns.
The collaboration between Circonflex and LG2 resulted in the creation of "Lorem Ipsong," a song that aims to connect with and inspire creatives in the advertising industry. The song and its accompanying music video were designed to capture the attention and imagination of viewers, showcasing the creativity and talent of both Circonflex and LG2.
Overall, Circonflex's "Lorem Ipsong" represents a unique and innovative approach to commercial music, providing a creative and memorable experience for both the advertising industry and its target audience.
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